Isn't it amazing?  Watching their faces light up as they explore, discover and play. These are the moments when children learn best and why Fisher-Price® puts learning into everything we make. With playful ways to engage curious minds, exercise little bodies, and nurture budding personalities.  Nothing's more amazing than sharing the joy of learning with your child.

You and your baby are on an incredible journey of discovery together,  full of magical learning moments big and small. From tiny changes day-by-day as senses develop, to crawling, walking and even talking.



Every Step Of The Play

At birth, your baby’s senses are not fully developed and sights, sounds and textures are ideal for stimulating their development. Our baby gear and newborn collection includes lots of nursery toys designed with exactly this in mind, so you can enjoy watching them learn as they play... and sometimes join in! 

At around six months, your infant is starting to become physically stronger and you’ll love watching them grow in confidence as they start to reach, grasp and even sit up. Our colourful range of toys is packed full of delights for baby to explore, plus music and light rewards to encourage them to practice again and again.

Wow! Before you know it, your tiny baby is becoming a toddler. Around twelve months, many babies are more confident on their feet, as well as starting to show real interest in the world around them. Press & go toys and push-along walkers are the ideal support for your child as those very first exciting steps are made.

Walking is certainly a big milestone, but the fun doesn’t stop there! Toddlers love to imitate what they see, and toys that invite them to ‘act out’ stories are perfect for encouraging discovery. The Fisher-Price Little People collection is great for developing your child’s imagination in a world full of wonder.  But as well as all those key ages and stages, your child learning through play all the time. With the early introduction to colours, shapes, letters and numbers, toys can help you to familiarise your little one with all these concepts from an early age and enjoy all those giggles along the way.

You will both discover the Joy of Learning as you play and grow together with Fisher-Price