Fisher-Price

You and your baby are on an incredible journey of discovery together, full of milestone moments big and small. From tiny changes day-by-day as senses develop, to crawling, walking and even talking. The Baby Show Headline Sponsor, Fisher-Price has a range of toys and nursery equipment that have been designed to encourage your baby’s development through each and every age and stage.

To help you choose the product from our collection that’s perfect for your baby right now, we’ve created a series of symbols highlighting the developmental milestones that each product is ideal for. You’ll spot them throughout our stand at The Baby Show and wherever you see Fisher-Price products.

At birth, your baby’s senses are not fully developed and sights, sounds and textures are ideal for stimulating their development. Our award-winning baby gear and newborn collection features lots of nursery items designed with exactly this in mind. Not only practical, but also full of features to encourage your baby’s sight, hearing and touch, from the colourful toy bar on our bouncers and rockers to the exciting moving light show on our Precious Planet Mobile.

At around six months, your infant is starting to become physically stronger. You’ll find that your little one is more and more confident at reaching, grasping and even sitting up. Our colourful range of toys is packed with over eighty years of Fisher-Price expertise in play. They’ll fascinate baby with things to grasp and explore, plus music and light rewards to encourage baby to practice again and again.

Long before, your tiny baby is becoming a toddler. Around twelve months, many babies are more confident on their feet, as well as starting to show real interest in the world around them. Push-along walkers are the ideal support for your child as those very exciting steps are made.
 

Walking is certainly a big milestone, but the fun doesn’t stop there! Toddlers love to imitate what they see, and toys that invite them to ‘act out’ stories are perfect for encouraging discovery. The Fisher-Price Little People® collection is great for this, with classics such as Animal Sounds Farm and Ramps Around Garage remaining as popular today as when they were first created.
 

Your child is learning through play all the time. Each and every toy in our collection has been designed with this in mind. Some, such as our Learning Puppy, encourage learning further with an early introduction to colours, shapes, letters and numbers, helping familiarise your little one with these concepts from an early age.

You’ll both enjoy the countless milestone moments together, and Fisher-Price is there for each and every one of them. We’re with you every step of the play.