Marketing Campaign

Getting visitors through the door

Your customers can't miss The Baby Shows thanks to powerful, results-driven and highly targeted campaigns incorporating press advertising, radio promotion, point-of-sale, direct mail and new media.

Here is a selection of the marketing activities that take place at each Show:

• Working with our title media sponsor Prima Baby and associated press online and print, we have a much larger reach to your core market.
• Advertisements appearing in major pregnancy and parenting titles including Prima Baby, Mother and Baby, Pregnancy and Birth and Practical Parenting.
• Visitor promotion leaflets to be inserted within major pregnancy and parenting titles.
• 2/3 week radio promotion on a targeted radio station
• Targeted direct mail campaign to over 240,000 per year
• Visitor leaflets distributed to 600,000 prospects per Show
• Web alliances, online marketing and email promotions
• Posters displayed in antenatal clinics, hospitals, crèches, GP’s surgeries, nurseries and a number of other targeted locations
• Dedicated Show website - www.thebabyshow.co.uk
• Joint promotional partnerships with a number of major brands
• Dedicated PR campaign with Idea Generation 

For more information about the marketing campaign for The Show, contact Victoria Nelson on 020 7370 8938 or Anthony Webb on 020 7370 8175