The MFM Award Winners 2021

The MFM Award Winners 2021 image
The MadeForMums Awards 2021 results are in!
After 3,000 judging hours, more than 1,000 products sent out to families and mountains of testing with babies, toddlers and parents, the MadeForMums winners have been announced! We are thrilled  to see so many of our brands winning this year. Here's a few of our favourite Gold award-winning products you can find at The Baby Show Live @ Home this June. If you're not sure where to begin with choosing baby products, this is a great place to start! 

Joie Versatrax and Ramble XL 

This great-value package offers so much more than you’d expect for its purse-friendly price tag. “Super simple to fold and unfold” with one hand, the Versatrax becomes a slim, self-standing unit, while the Ramble XL carrycot impressed with its size – fitting in a 6-month-old baby in a snowsuit with plenty of space leftover! Our testers loved how the pram handled on pavements, as well as off-road – even managing to navigate cobbles and a woodland walk without any issues, thanks to its strong rubber tyres.

Leclerc Magic Fold™ Stroller Plus

Leclerc’s Magic Fold stroller truly lives up to its name, with a collapsing function that wowed our judges and testers. By sliding and squeezing the buttons on the handlebar simultaneously and letting go, it concertinas down into a neat, compact fold all on its own. “It works perfectly every time and can even be done whilst holding a child,” said tester Charlie, mum of a baby and toddler. Lightweight (6.6kg) with all wheel suspension, it can also handle urban environments with ease “from pavement to parks and light gravel”.


BabyBjorn Bouncer Bliss 3D Jersey

BabyBjorn’s Bouncer Bliss is a super stylish, lightweight and portable bouncer powered by your baby’s own movements to soothe and entertain them from time time they weigh 8lbs to around 2 years. Our mums loved the design and how easy it was to move about, with Jodie, mum of 2, stating: “It is so lightweight and portable that I am able to take it wherever needed which makes life that little bit easier. Plus the fabric feels super soft which is perfect for my baby.”
Bugaboo Stardust Travel Cot

With its innovative “1-second unfold”, this cot is so easy to use you probably won’t even need the instructions. Our testers loved its lightweight design and portability. Unlike most travel cots it folds down wide and flat, so while it’s probably not the best choice if you’re flying, it fits perfectly in a car boot and will slip under a bed for storage at home. The other big selling point is the high-quality built-in mattress, which can be unclipped and moved up to be used with the optional newborn bassinet.

MAM 2in1 Double Electric Breast Pump

This versatile double pump was praised for its portability, thanks to the options of mains or battery power for up to 3 hours, as well as being “easy to assemble, dismantle and clean”. Our testers felt it delivered for the price point with double, single and manual expressing in one pump and with extras like storage pots and bottles included. It’s a product that you can really tailor to your needs with 9 different suction strengths in both stimulation and expression modes, controlled by a “sleek, modern display”. that allowed for “pumping personalisation” for higher milk yield.
Ergobaby Omni 360 Baby Carrier All-In-One Cool Air Mesh

Adored by our sling expert Hannah Wallace especially for its support when outward facing, the carrier also impressed our home testers due to its breathability and comfort for both parents and babies. With 4 different carrying positions, including on the hip, it can take a little practice to adjust, but colour-coded velcro and simple clips make it quick and easy once you know how. Amanda, mum of 1, called this carrier a “game-changer”.

Chicco Next2Me Magic Crib

The features list of this premium crib reads like a “greatest hits” of bedside cribs. “My favourite part of the Next2Me Magic is its size, it so spacious!” said tester Zara, mum of 2. She also loved that “the whole crib can be set at different heights easily” and added, “I found this to be great as I am quite short so it meant that I could easily access my baby.” It has a simple one-handed drop-down side that is easy to operate, plus a smooth rocking motion and a tilt option for reflux. The mesh sides keep it cool and allow you to see your baby, and the mattress performed really well in our tests for both firmness and breathability. Overall, this crib delivers on all its promises and definitely feels worth the money.
Tommee Tippee Dreamee Sound, Motion and Video Baby Monitor

With a 360° smart camera, high definition colour monitor, 300m range, motion tracking and movement sensor mat this monitor has it all. Tester Kim, mum of 7, was impressed with some of the key functions, commenting: “I absolutely love the movement function, my baby is still quite small and doesn’t move much, but a parent with an active baby can move the camera to wherever they may wander…the sensitivity on the mat is really good too.” The CrySensor is another excellent feature that listens out for your baby’s cry and automatically plays your choice of lullaby or even your own music from a SD card to soothe them back to sleep.


Vital Baby NURTURE breast like feeding bottles

This bottle has been designed to help stop nipple confusion for combination-fed babies, with a breast-like teat that bends and flexes like mum’s nipple to help make latching easier. Our testers found their babies readily accepting the teats and happily switched between breast and bottle. The triple anti-colic valves that reduce air intake really impressed our testers too. One commented that her baby “seemed less colicky after feeding”, while another noticed “a positive change” to trapped wind in her baby’s tummy after using these bottles. Reassuringly, the tight-fitting lids “never leaked” and the wide opening of the bottle makes them “very easy to clean.”
Nuby UV Steriliser

This innovative steriliser uses ultraviolet light to blast bacteria, removing the need for extra steps like measuring water or making up a chemical sterilising solution. Bottles or other items – you can pop toys, breast pump parts and even your mobile phone inside, so long as they’re dry  – come out clean, dry and ready to go in 3 minutes as there’s no heat involved. 


View complete list of winners for all categories, with product details and tester reviews, visit 

Book your FREE virtual pass to The Baby Show Live @ Home, 18-20 June, or upgrade to an Access All Areas pass. For all pass options including goody bag add on, please click here