Support All & Shop Small

The Baby Show | Baby Show Live @Home | Take a look at our current small shops
​You have no idea what you're missing from these wonderful boutique brands all of which bringing some excellent exclusive offers to our Live @ Home audience 26 - 28 February. Take a look at our current small shops below, check out the whole list and keep them in mind for the event next week!
Here at The Baby Show, we want to make sure that all brands have a fair slice of the pie and give a little helping hand to those slightly smaller businesses that might be missing your footsteps through the door.

Are you a small business and would like to be part of The Baby Show World? Get in touch x

Rujo Baby & Kids

RUJO is the online seller for easy change clothing that suits both parent and child, with zips, stretchy fabrics and fewer poppers. All our clothes are hand-selected with your family in mind so kids can feel free to move, play and relax. Clothing that simply lets kids be who they really are!

My Little Goody Box

Our aim at My Little Goody Box is to inspire parents and children alike. For you as parents, we aspire to provide lots of inspiration into play ideas that will provide lots of different sensory and educational/developmental experiences. 


It all began just before lockdown in March 2020. I have always enjoyed painting and so I decided to turn my hobby into a small business. 

Little Blue Nest

An independent family-run UK baby brand, that cares about its brood! You’ll find us timeless yet modern, playful but stylish, with all products made to the finest quality to support your lifestyle needs as parents.


Quality baby muslin squares. A must-have for all new parents!

Gus + Beau

A premium playmat that was not only functional and safe, but complements the modern home’s style and aesthetic. Give playtime a grown-up twist and believe that tummy time can be fun and trendy. So, let’s get ready to tumble.

Tiger Cub Prints

We illustrate all our own nursery and children’s prints and hope to bring something a little bit different to your little one’s room.

Baby Bear

Our nappies are designed to be easy to use and care for, incredibly performant, and-best of all- great value for money. Our range of fabrics are strictly limited edition, designed and printed exclusively for Baby Bare so you won't find our prints anywhere else.


We combine our own experience with babies and listen to mums and dads to create useful yet fun products that are loved by parents and babies. 

Flutterby Photography

Providing exceptional home studio and on-location experiences for children of all ages and their Families.

Niamh's Neverland

All of my products are inspired by parents, and each item is lovingly handmade.


Helping you keep active, comfortably


A brand not only to dress your babies in lovely babygrows but to make dressing them so much easier. They are perfect for getting your little one quickly dressed after bathtime or that emergency outfit change!