The Baby Show Loves Sustainable Products & Brands

Baby Show Loves

The Baby Show Loves Sustainable Products & Brands

The Baby Show Loves Sustainable Products & Brands

At The Baby Show, we’re seeing more sustainable choices of baby products than ever, showing that you can care for your baby and the planet simultaneously.

Here’s our pick of some of the best sustainable products for eco-conscious parents you can find at The Baby Show ExCeL London.

MAM Original PURE Soother (stand A62)

MAM’s first carbon-neutral soother made from bio-renewable materials is ground-breaking and a first in the UK. The soother button, shield and steriliser box are all made from ISCC PLUS certified Circular PP, which guarantees the safety and superior product quality you would expect from a MAM product, whilst being kinder to the environment, including SkinSoft™ Silicone teat which is easily accepted by 94%* of babies, and the flat, symmetrical shape designed in association with dentists to support healthy dental development. Packed in a handy self-sterilising box, these soothers can be sterilised in just 3 minutes in the microwave. Most of the carbon emissions in a soother’s product lifecycle occurs when cleaning and sterilising a soother at home. Sterilising the soother in the MAM steriliser box with a microwave saves up to 77% of CO2 emissions compared to other sterilising methods (e.g. cooking on stove top).

MAM also has a great range of anti-colic glass bottles offering a green option for parents using bottles.


Joie Cycle Collection (stand C70)

The brand new Cycle Collection uses the same metal components as other Joie products, so you can rest assured they are just as safe and long-lasting, but the fabric is made from recycled water bottles. As well as helping to reduce plastic waste, these materials also use fewer resources during production than virgin materials do – and there is no compromise on quality.

Joie is taking this discarded plastic debris flowing into the oceans every year, shredding it into flakes which is then melted and spun into super soft thread which are then knitted into a high-quality durable fabric that’s comfortable and safe for baby.

The cycle range will consist of the Joie versatraxTM, mytraxTM pro, i-SnugTM 2, i-SpinTM 360, i-TrilloTM and rambleTM XL.


Eco Rascals Bamboo Tableware (stand F25)

These super cute weaning sets comprising a plate, bowl and cup are made from bamboo - a natural material, organic, recyclable, biodegradable, grown and harvested without the use of pesticides. The silicone elements are FDA-approved 100% silicone, free of plastic, BPA, PVC, lead and phthalates. All packaging is made from recycled card.


Human Milk (stand L27)

Human Milk is a certified Social Enterprise and a proud member of the Organisation for Responsible Business. All their products are sourced from the most sustainable suppliers available and the longevity of their clothes – made for breastfeeding and beyond – reduces the cost of short-term maternity clothing to both parents and the planet. Their education outreach materials are used in 35 countries and 20 languages by healthcare professionals supporting women to reach their breastfeeding goals. They were highlighted by both The Independent and The Evening Standard in 2022 as one of 10 top sustainable UK brands to discover


Cheeky Wipes Organic Reusable cotton reusable wipes (stand G11)

Have you considered reusable wipes for your baby? Made from 'zero twist' cotton, Cheeky Wipes organic cotton reusable wipes are made from GOTS-certified cotton which is safe for your baby’s delicate skin. A premium heavy cotton, soft and ideal for both bums and hands and faces.


Finnsøn bags (stand M31)

Finnsøn is a new sustainable bags and accessories brand for eco-conscious parents, a scandi-inspired brand of sustainable lifestyle products for the modern family, designed by parents for parents. The collection comprises of luxury baby changing bags and accessories made from recycled materials that respect the environment without compromising on style or functionality. All of which are GRS certified.


The Washable Nappy Company (stand B48)

Reusable nappies have come a long way since the days of terries nappies. These days, reusables are available for every budget in a huge range of designs, available from birth to potty. The Washable Nappy Company stocks award-winning brands including Bambino Mio, Bumgenius and Little Lamb.


Five of Us (stand L28)

New to The Baby Show, all Five of Us beautiful boutique products are handmade in Spain, using certified sustainable fabrics sourced in Europe. They have a low-waste business model approach based on low volumes. Plus, their packaging is also sustainable.


Oh-Lief Natural Products (stand C50)

Based in the UK and founded in 2010, Oh-Lief creates handmade COSMOS Soil Association Certified Natural & Organic Skincare and Sun care products for babies, children and their families that are kind to the most delicate skin and the environment. Their products do not contain any harsh chemicals, artificial fragrances, petroleum, parabens, artificial colours or nut oils. Moreover, every purchase made contributes to the Greenpop organisation, together they plant indigenous trees every month to restore ecosystems and empower environmental stewards through forest restoration, urban greening, food gardening, and environmental awareness projects.


Bundlee (stand K39)

Bundlee is a sustainable subscription for modern parents. Rent a set of kinder clothes and simply swap as your little one grows. Your premium clothes set will be curated especially for your baby to ensure you have all the essentials they need, saving space, saving money and helping save the planet.


OR Collective (stand I38)

OR Collective is a circular business ensuring that there is no waste. All their products are sourced from brands that have an individual sustainability mission as well as strong design ethos and we ensure that the products are circulated and used between families with none of the stress of buying and re-selling. when products reach the end of their rental life they are re-sold, recycled into new fabric or donated (minimum of 10%).


The Mum Collective (stand B41)

Where luxury meets maternity and nursing clothes. Whether you're pregnant with your first baby or feeding your fifth, The Mum Collective loungewear pieces are the only ones you'll need. The Mum Collective products are ethically produced by their manufacturer which is a social enterprise. They also wrap our pieces in recycled tissue paper and ship them in recycled kraft paper bags.


Milton (stand I48)

Did you know that lots of Milton's hygiene products are certified as green? This includes Milton Antibacterial Surface Wipes, Milton Antibacterial Surface Spray and Milton Antibacterial Hand Sanitiser. Their Baby Bottle Cleaner uses 100% plant-based cleaning agents and is 100% biodegradable and their Antibacterial Hand Gel uses 100% plant-based active ingredients from sustainable agricultural raw material (beetroot certified GMO-free).


Natal Active (stand K59)

With everything designed to be worn for both pregnancy and breastfeeding, Natal Active’s clothes are designed for longevity with sustainability in mind (rather than just for the short period of time you have a bump). Also, to help avoid being part of the 350,000 tonnes of clothing that ends up in landfill each year, they have launched a pre-loved scheme, whereby we buy back our customers' preloved Natal Active clothing and resell, recycle or repurpose it - with any funds raised going to the charity Kicks Count - thereby having a doubly positive impact.


What makes a product or brand sustainable?

Everyone has different benchmarks when it comes to sustainability but here’s a guide to some of the common credentials to look out for:

  • Materials: We look for products that use sustainable materials – either recycled materials, biodegradable materials that don’t contribute to waste at landfills, or materials that are durable and long-lasting so they can be used for years to come.
  • Supply chain & labour practices: We look at products that reduce carbon emissions, manufacturing that reduces the impact on the environment, locally sourced materials and energy-efficient manufacturing.
  • Green business practices: Initiatives to offset carbon emissions such as planting trees. Reducing packaging and waste. Products that do not contain harmful chemicals or bad additives for your child and the planet. Manufacturing to protect vital essential wildlife habitats and the environment for years to come.
  • Community & charitable giving: Companies that support and give back to their own communities.


Book your tickets to The Baby Show with Lidl GB at ExCeL London, 3-5 March 2023, to try, compare and buy sustainable brands and products!


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