Birmingham Landing Page


The UK's best-loved shopping event for new and expectant parents, The Baby Show is back this Autumn!  Recommended by parents for 18 years, The Baby Show is the ultimate one-stop-shop to get all the items on your baby wishlist.
Find leading baby brands such as iCandy, Cybex, Bugaboo, Silver Cross, Junior Jones, Lindex, Joie, Pura, Tommee Tippee and BabyBjorn plus independent boutique brands including Cuddledry, Kura Organics and Bubba Boo. From buggies to bouncers, to healthcare, you can compare and try the biggest selection of products for you and your baby, all in one place.  Best of all, you can enjoy exclusive show-only offers and savings. 

The Baby Show has a new, exciting digital platform to complement its live events. New and expectant parents can view talks and demonstrations virtually via The Baby Show Live @ Home so no one needs to miss out on the exceptional expert advice that the show has to offer, on topics including birth, sleep, weaning, first aid and mental health from over forty of the UK’s leading parenting and baby experts.  Learn new skills, get top tips, find solutions to common problems and feel supported and empowered to make confident parenting choices. This will be free to visitors who purchase a ticket to The Baby Show Birmingham NEC, alongside an option to purchase a virtual-only pass to The Baby Show Live @ Home.

Your health and safety is our number one priority. We are working hard behind the scenes to ensure all of our shows are brought to you in a safe environment, so you can find everything you need for you and your little one, without any worries. For more information about the measures we are putting in place to ensure you have the best experience in the safest way possible, please click here.

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