The Baby Show Marketing Campaign Reach
The Baby Show run an extremely strategic marketing campaign in the build-up to the event targeting an audience of approx. 12 million.
Online Activity – targeting circa 4.5 million users per month across sites such as Emma’s Diary, MadeForMums, Mothercare, Tommee Tippee, NCT, See Tickets and Olympia London
Press Activity – targeting circa 5 million readers per month across parenting media, nationals and local press, consumer lifestyle and broadcast
Direct Mail & Leaflets/Poster Activity – targeting circa 220,000 new and expectant parents through mailing packs via Emma’s Diary, The Baby Show databases, NCT, Mothercare Stores, Hospitals, Private Clinics and Olympia London
E-mail Activity – targeting approx. 500,000 new and expectant parents using databases such as The Baby Show, Emma’s Diary, Mothercare, MadeForMums and NCT
Social Activity – targeting 2 million such as See Tickets, Tommee Tippee, MadeForMums, Mothercare and Emma’s Diary
Exhibitor Activity - all exhibitors are provided with promotional leaflets and posters, website and show guide listings and are put directly in touch with the PR team to help promote any products launches or news.