From choosing the nursery theme and preparing for their arrival to discovering the items you never knew you needed in your hospital bag, JoJo Maman Bébé has spent more than 30 years helping those moments in life feel that little bit easier. By creating thoughtful products designed around the realities of pregnancy, babies and growing families, parents can feel a little bit more prepared for the next chapter.

This October, JoJo Maman Bébé will be returning to The Baby Show for the second time, joining hundreds of leading pregnancy and parenting brands at Olympia London from 23rd–25th October 2026.

At JoJo, the smallest details are often the ones that make the biggest difference.

Their supersoft baby clothing and practical sleepsuits will quickly become nursery must-haves with easy fastenings for those middle-of-the-night nappy changes, soft fabrics for delicate newborn skin and thoughtful features designed to make getting babies dressed and ready for the day a little simpler. 

JoJo’s maternity essentials are also well thought out in design, to not only keep you feeling comfortable throughout each trimester and long after postpartum, but many are crafted with innovative ways for discreet nursing access too.

And finally their toys and keepsake-quality gifts are lovingly made too, with plenty of matching items designed to match and work as a gift bundle, ready to be the favourite gift at a baby shower or welcome home present.

Each collection is designed with everyday family life in mind. Because when you're preparing for a new arrival, knowing the products you choose have been carefully considered matters, which is why JoJo has been a parent and baby brand that has been loved for decades.

This year, JoJo Maman Bébé is proud to be partnering with The Lullaby Trust to help raise awareness of safer sleep advice among even more parents and carers.

For new and expectant parents faced with an ever-growing list of products, recommendations and advice, the partnership is another way JoJo is working to provide reassurance around their products and one of the most important parts of a baby's early routine.

You'll also find information about the partnership alongside JoJo's sleepsuit collection, helping parents access trusted safer sleep guidance while choosing those everyday newborn essentials.

Whether you're expecting your first baby, adding another little one to the family or simply looking for practical products and advice you can feel confident in, visit JoJo Maman Bébé at The Baby Show Olympia.

The JoJo team will be on hand throughout the weekend, giving visitors the chance to see the latest collections up close, ask questions and find out more about the brand's new partnership with The Lullaby Trust.

Enter to win: An extra reason to stop by the stand, JoJo is giving one Baby Show visitor the chance to win their baby's very first outfits, choosing from a selection of JoJo baby clothes worth up to £500. Entry will be available exclusively at the event.

It's the perfect opportunity to discover the pieces designed to see babies through their earliest days – and potentially tick quite a few things off that newborn checklist at the same time.