Since establishing itself in Great Britain in 1994, Lidl has experienced continuous growth and today has over 23,000 employees, 770 stores and 13 distribution centres in England, Scotland and Wales. The multi-award-winning supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Since 2020, Lidl will join The Baby Show as headline sponsor, showcasing their Lupilu range which has won a whole host of awards, accreditations and industry plaudits from Mother & Baby, MadeForMums and Loved by Parents. The range includes 100% organic baby food pouches, nappies spanning the full age range from newborn to toddler, all including state of the art magic-tube© technology and gentle baby care to keep your little one clean. Join them on their stand for pouch sampling and goodie bag giveaways, or head over to stand A10 for the Baby Changing Area sponsored by Lidl to try their award-winning Lupilu nappies and wipes.