About The Baby Show

About The Show

The Baby Show with Lidl ExCel is the UK’s largest parenting event, taking place across three amazing days from 28 February to 1 March 2020 at ExCeL London.

As parents-to-be, new parents and grandparents, you can discover a world of parenting and baby advice, provided by a line-up of expert speakers. The UK’s largest event for parents, parents to be and babies, The Baby Show is a unique, family-friendly shopping event, full of experiential features where you’ll find everything for pregnancy, bump, baby and you. Save money and time with leading baby brands all under one roof, plus boutique, not on the high street products and exclusive show offers to take advantage of.

Included in our line-up of brilliant speakers, on the who will be providing essential advice on sleep, birth, breastfeeding, weaning, health and wellbeing, include: The UK's #1 parenting vlogger Louise Pentland, Nutrition consultant Charlotte Stirling-ReedLucy Shrimpton The Sleep Nanny®, Best-selling author and weaning expert Annabel Karmel, Infant learning expert Dr. Robert Titzer, Lactation consultant, parenting expert & author Vanessa Christie, Child sleep expert Andrea Grace, Breastfeeding expert Clare Byam-Cook, Birth guru and author of The Positive Birth Book, Milli Hill, Obstetrician & antenatal teacher Will Dooley, Midwife, influencer & birth educator Marley Hall, The Dadsnet founder Al Ferguson.  You’ll also be able to hear from a selection of celebrity parents who’ll be sharing their family experiences and tips with you and your family.

You can find your perfect buggy or travel system on the MadeForMums Buggy Testing Track, which is larger than ever in 2020! Where you can try a selection of leading brands on different surfaces to see which suits you and your family lifestyle.  

NEW FOR 2020!!

For many new parents, sleep is the biggest issue when it comes to parenting. Even for parents-to-be, that’s why we’ve introduced a NEW feature at the show - The Sleep ClinicReady to answer your burning questions, offer advice and non-judgemental support, our leading sleep experts include Lucy Shrimpton - The Sleep Nanny®Andrea Grace, and Rachel Fitz-Desorgher.
Weaning is an exciting milestone, it can be messy and tricky but it is often a really fun stage hence why we've introduced a brand new FREE feature to The Baby Show Excel, The Weaning KitchenNutritionist and co-author of Wean in 15, Charlotte Stirling-Reed, the UK’s No.1 cookery author, Annabel Karmel MBE, presenter and author of Weaning the Italian Way, Michaela Chiappa, will all be part of this new interactive live kitchen.

To find out more about the famous names who’ll be joining us, sign up for our newsletter here.



We’re bringing you leading baby brands, plus boutique, not on the high street products and exclusive show offers to take advantage of – all under one roof! Major brands include Tommee Tippee, The Gro CompanyiCandyStokke®CYBEXand MAMYou’ll also be able to browse up-and-coming emerging parenting ranges from new boutiques and eco-friendly brands such as Junior Jones, The Washable Nappy Company and you’ll also be able to browse up-and-coming emerging parenting ranges to your heart’s content such as NanitBluebell and Little Wish List.

From nursery furniture to feeding equipment, slings to sleep aids, changing products to clothes – you will be spoilt for choice! 


Buy your tickets today!