About The Baby Show

About the show

Born in 2002, The Baby Show is the leading largest Baby, Pregnancy & Parenting Eventof its kind in the UK, an essential visit with everything for bump, baby and you. Taking place three times a year at ExCeL London, NEC Birmingham and Olympia London it attracts over 70,000 expectant and new parents, babies and grandparents every year.


The nation’s largest shopping destination for all things baby, you will also find the widest choice of pushchairs, prams, buggies and car seats all under one roof with over 200 brands to compare, try and buy. Product demonstrations will help you find the right products for your growing family. Take advantage of some superb show-only prices and make your baby budget stretch further! Well-known baby brands such as Tommee Tippee, iCandy, Cybex, The Gro Company, Skip Hop, Joie and Stokke are joined by boutique and emerging brands so you can also discover not on the high street products from Owlet, Bluebell, Bababou and Totter + Tumble.


The UK’s leading experts on sleep, birth, breastfeeding, parenting, weaning and language development will be taking to the Live Talks across the three days. Pregnancy, parenting and baby experts will be sharing their top tips and solutions to common parenting concerns so you can feel informed, empowered and confident with your parenting decisions. Plus, we’ll be in conversation with two of the UK’s best-loved parents – Stacey Solomon and Giovanna Fletcher.


There are lots of new and exciting family-friendly features for The Baby Show Olympia 2019 including an official show app sponsored by LetsBab, so you can make the most out of your day through not-to-be-missed schedules and live notifications. You can learn weaning hacks and recipes by Annabel Karmel, Charlotte Stirling-Reed and other top foodie experts within the NEW Weaning Kitchen. Be supported by Lucy Shrimpton – The Sleep Nanny® and Andrea Grace, who will offer solutions to common sleep problems in the NEW Sleep Clinic. Educate yourself within The First Aid Academy with Channel Mum, who will be running free First Aid demos throughout the weekend so you can learn simple techniques that could be life-saving. 


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