Our Brands 2020
With 100s of baby brands and 1000s of products you can get anything and everything from pushchairs and car seats, to nursery furniture and feeding equipment. What's more, as well as having all these fantastic products together under one roof, the brand experts will be on hand to provide demonstrations, answer any questions you have and to allow you to get hands-on with the products you plan on buying.
* Baby Planet A60
A
ABC Design *
Stand: A60
ABC Design *
Stand number: A60Altrui
Stand: L53
Altrui
Stand number: L53Art By LAW Photography Studio
Stand: C31
Art By LAW Photography Studio
Stand number: C31Art By LAW Photography Studio is a multi-award winning newborn and portrait studio based in west London. We create unique and extraordinary imagery to cherish for a lifetime.
B
BabiesInEssex
Stand: E21
BabiesInEssex
Stand number: E21BabiesInEssex was est in 2017 following a lifelong friendship est 1997. Our aim is to provide high class, luxury and traditional babywear worldwide. We believe that all babies should be dressed as cute as their person...Baby Planet
Stand: A60
Baby Planet
Stand number: A60BABY UMA
Stand: D53
BABY UMA
Stand number: D53Multi-award-winning pushchair & travel accessory. Suitable for all kinds of different pushchairs, our universal buggy clips are a must-have for every parent with a stroller, pram or buggy, that makes being out and ab...BABYBJÖRN *
Stand: A60
BABYBJÖRN *
Stand number: A60Babyhoot *
Stand: A60
Babyhoot *
Stand number: A60Basking Babies
Stand: D33
Basking Babies
Stand number: D33Bebekish®
Stand: D25
Bebekish®
Stand number: D25BeSafe *
Stand: A60
BeSafe *
Stand number: A60Biovault Family
Stand: G50
Biovault Family
Stand number: G50Biovault Family takes care of your baby’s life-giving umbilical stem cells which have an extraordinary power to heal. When lives are touched by disease these parent cells can restore health. Cord blood stem cells are ...
Bloom *
Stand: A60
Bloom *
Stand number: A60Bloom Baby brings meaningful innovation and contemporary design to a world of baby products that have traditionally been functional but not in tune with the design sense of modern parents. Luxury baby gear & furniture...
Bluebell
Stand: L42
Bluebell
Stand number: L42BOORI *
Stand: A60
BOORI *
Stand number: A60For over 20 years, Boori has combined classic heritage with contemporary trends to create timeless high-quality nursery furniture. Constructed from sustainable solid wood and finished with environmentally friendly pai...
Bounty
Bounty
Bounty came into being in 1959, founded by Bill Hopewell-Smith, who had the foresight to see that mums' needs vary at different life stages. Family life 55 years ago was a world away from how we live today. Mother’s r...Participating At
Bugaboo
Bugaboo
Buggy Bee
Stand: D21
Buggy Bee
Stand number: D21We are a peer to peer marketplace. We connect parents to rent and sell their preloved baby equipment.
We are free to use, you can rent and sell for free and get a secured payment.
If you have friends over you can rent...Butternut Box
Stand: M26
Butternut Box
Stand number: M26
C
Caboo *
Stand: A60
Caboo *
Stand number: A60Cells4Life
Stand: G31
Cells4Life
Stand number: G31Cells4Life is the UK's leading cord blood bank, with more samples stored than any other bank. Your baby's umbilical cord could change their life. Re-growing organs, healing wounds and curing cancer may sound like scie...
Ceuta Healthcare
Stand: F32
Ceuta Healthcare
Stand number: F32Chamomile Baby
Stand: E31
Chamomile Baby
Stand number: E31Chamomile Baby's pure cotton, unisex range, includes UK- made sleepsuits, bodysuits, trousers and accessories. With beautiful soft embroidered designs and lovely all-over prints. Our garments offer luxurious comfort a...
Cheeky Wipes
Stand: M22
Cheeky Wipes
Stand number: M22Nappies & Changing
Chicco
Chicco
Close Parent *
Stand: A60
Close Parent *
Stand number: A60Concord*
Stand: A60
Concord*
Stand number: A60Child car seats, pushchairs and other Concord pieces are characterized by their high quality, outstanding design and sophisticated functionality.
Cosatto *
Stand: A60
Cosatto *
Stand number: A60Here at Cosatto we bring the thrill of colour, pattern and quirky design to the world of baby stuff. We believe every newborn needs a brilliant fanfare of joy and colour; and that's just for starters. We're saving the...
Costco
Stand: C30
Costco
Stand number: C30
Costco Wholesale Corporation operates an international chain of Costco membership warehouse that carry quality, brand name and related private labels merchandise at substantially lower prices than are typically found...Cuddledry
Stand: F17
Cuddledry
Stand number: F17'Best thing we ever bought for our baby' - the Cuddledry hands-free baby bath towel has made bath and swim time safe and stress-free for thousands of dads and mums worldwide with its multi-award-winning design. Apron...CYBEX
CYBEX
CYBEX offers car seats, baby carriers, kids furniture, and strollers that are not only safe but perfectly adapted to urban lifestyles. At the core of the brand and its product developments stands the CYBEX D.S.F. Inno...
D
Dionno *
Stand: A60
Dionno *
Stand number: A60Doona *
Stand: A60
Doona *
Stand number: A60Dr. Brown's
Stand: L40
Dr. Brown's
Stand number: L40
Dr Brown’s Options+ anti-colic baby bottles have a unique feeding system that grows with baby and help alleviate the symptoms of windy colic – don’t wait until baby develops colic, use Dr Brown's Options+ from birth ...
E
egg® *
Stand: A60
egg® *
Stand number: A60The egg® stroller has been designed in the UK with the style conscious parent in mind. Soft touch fabrics create smooth curves and continuous lines to give the egg® a luxurious, stylish look. Outstanding engineering c...
Eisberg®
Stand: L44
Eisberg®
Stand number: L44Emma's Diary
Emma's Diary
At Emma’s Diary, we’re here to support every mum through her amazing, personal experience of pregnancy, birth and early motherhood. We’ve been supporting new parents for more than 27 years, providing mums-to-be with m...Enchanted Sleeper™
Stand: E41
Enchanted Sleeper™
Stand number: E41Ergobaby
Stand: K60
Ergobaby
Stand number: K60Ergobaby has been pioneering comfort & ergonomics in baby carriers for over 10 years and has long consulted with medical professionals when developing our beloved baby carriers, nursing pillows and swaddler collection...
F
Funky Giraffe
Stand: J2
Funky Giraffe
Stand number: J2Future Health Biobank
Stand: L50
Future Health Biobank
Stand number: L50Future Life
Stand: D41
Future Life
Stand number: D41
G
Gaia Baby *
Stand: A6-
Gaia Baby *
Stand number: A6-Gousto
Stand: D40
Gousto
Stand number: D40Graco *
Stand: A60
Graco *
Stand number: A60
H
Happy Little Soles
Stand: D48
Happy Little Soles
Stand number: D48Happy Little Soles is a family business committed to the importance of the right footwear to allow children’s feet to develop naturally. It was founded by enthusiastic barefooter Kate Harrington, with a mission to pro...
Harvey Water Softeners™
Stand: L41
Harvey Water Softeners™
Stand number: L41
Living in a hard water area you will see limescale deposits all over taps, baths, surfaces - anything the water touches. You might have spent thousands on your home, but with hard water, it won’t be long until scale ...Hello Fresh
Stand: E24
Hello Fresh
Stand number: E24Hotmilk Lingerie
Stand: L52
Hotmilk Lingerie
Stand number: L52Experienced nursing bra experts will be on hand who can assist you with finding the right maternity and/or breastfeeding bra and we have amazing Expo specials! Buy any two nursing bras and get the third FREE!
Plus si...
HYBRID *
Stand: A60
HYBRID *
Stand number: A60Designed to offer superior handling and with a luxury feel and finish, Hybrid is the perfect everyday stroller providing families with a stylish, practical, comfortable and convenient vehicle when venturing out togeth...
I
iCandy
iCandy
Combining innovative design with unsurpassable British craftsmanship, iCandy is an award-winning creator of beautiful British pushchairs. The family-run business, now in its 4th generation, is the proud winner of the ...ickle bubba *
Stand: A60
ickle bubba *
Stand number: A60Iconic Kidswear
Stand: E48
Iconic Kidswear
Stand number: E48Izmi *
Stand: A60
Izmi *
Stand number: A60All the simplicity and intimacy of a wrap with the ergonomic support and comfort of a soft structured carrier.
J
Jané *
Stand: A60
Jané *
Stand number: A60Joie
Joie
Joolz *
Stand: A60
Joolz *
Stand number: A60At Joolz we like to celebrate the good things in life. We take our inspiration from those moments, then we try to make your life a little easier and a little bit nicer.
JUNIORJONES
Stand: K30
JUNIORJONES
Stand number: K30
Like you, the designers at JUNIORJONES have high expectations when it comes to wanting the best for your baby. That’s why the JUNIORJONES range of strollers is suitable for even the most discerning parents. Every mod...
K
Kendamil®
Stand: L38
Kendamil®
Stand number: L38Kendamil
Kendamil provides your little one the most natural infant formula available. With over 57 years’ experience, our expert R&D team have developed a unique whole milk formulation using natural mammal milk fats a...KeriKit
Stand: E40
KeriKit
Stand number: E40
L
LetsBab
LetsBab
The official app of The Baby Show Olympia. LetsBab will help you get the most from your day and provide access to exclusive show experiences. Download the app to see The Baby Show schedule, receive live notifications ...Lidl
Stand: B21
Lidl
Stand number: B21Since establishing itself in Great Britain in 1994, Lidl has experienced continuous growth and today has over 23,000 employees, 770 stores and 13 distribution centres in England, Scotland and Wales. The multi-award-wi...Lilith Loves Henry
Stand: D23
Lilith Loves Henry
Stand number: D23Little Acorns *
Stand: A60
Little Acorns *
Stand number: A60Little Bird *
Stand: A60
Little Bird *
Stand number: A60Little Wishlist
Stand: E47
Little Wishlist
Stand number: E47Little-Knights
Stand: G30
Little-Knights
Stand number: G30Zero-VOC and odour free little Knights paint is beautiful, safe and environmentally sound. It has no smell, even while being applied (so no more paint fume headaches) and has been independently verified as being zero-...
M
MadeForMums
MadeForMums
MAM
MAM
Parents are demanding. We at MAM are too. That's why for over 40 years, we've been developing products that are unique in design and function. Our products are the result of intensive teamwork between experts from med...Mamas & Papas *
Stand: A60
Mamas & Papas *
Stand number: A60Mathilde Maternity London
Stand: D19
Mathilde Maternity London
Stand number: D19Maternity Nurse Consultancy:
I personally offer one to one consultations to parents and provide key advice on quality care and support for new mums and their baby.
- Night Nurse service:
We provide a Night Nurse servi...Maxi-Cosi
Maxi-Cosi
At Maxi-Cosi, we know about car seat safety. For many decades we’ve been developing easy, practical ways of transporting children safely by car.Medela
Stand: G40
Medela
Stand number: G40Medela develops breastfeeding products based on research by the world's leading lactation experts. Our breast pumps incorporate the latest technologies and our range supports mothers to ensure long-term breastfeeding ...
Mee-go *
Stand: A60
Mee-go *
Stand number: A60Mercedes-Benz-Hartan
Stand: L30
Mercedes-Benz-Hartan
Stand number: L30Designed and hand-built in Germany a Mercedes Benz Hartan stroller (with travel system options)... is pure class.
Stand out from the crowd!Millie & Ralph
Stand: D51
Millie & Ralph
Stand number: D51Millie & Ralph are a boutique baby brand and leading online retailer of Spanish, traditional, contemporary and knitted baby wear. Discover designer clothes from luxury brands including Sarah Louise, Dani, Mintini, Blu...
Milton
Milton
Milton, the UK’s award winning and leading sterilising expert, has been keeping families safe from germs for over 70 years. During that time the ‘Milton Method’ of cold-water sterilisation has been used by millions of...Mima *
Stand: A60
Mima *
Stand number: A60Contemporary Baby Strollers & Baby High Chairs. Luxury European baby strollers and designer baby high chairs! Practical yet elegant Award Winner products
Moby *
Stand: A60
Moby *
Stand number: A60Mountain Buggy *
Stand: A60
Mountain Buggy *
Stand number: A60MumShape
Stand: D42
MumShape
Stand number: D42Muslinz
Stand: D87
Muslinz
Stand number: D87MuslinZ manufacture quality muslin squares, swaddles and bibs all at affordable prices in pure 100% cotton and bamboo/organic cotton in a range of colours & designs. New designs launching soon!
Hooded towels, washab...Mustela
Stand: G32
Mustela
Stand number: G32Since launching in 1950, Mustela has been committed to continual research in dermatology, providing superior skincare for both mother and child that address the most common skincare issues. Available in over 84 countr...
MUTSY *
Stand: A60
MUTSY *
Stand number: A60Sleek designs and versatility, that is the essence of the new igo. The Mutsy Igo has a fully adjustable seat and can be folded up very compact. Ideal for everyday use!
My Buggy Buddy
Stand: M42
My Buggy Buddy
Stand number: M42Buggy accessories designed by Parents for Parents. The Original Buggy Clip to the award-winning Sun Shade.
N
Nanit
Stand: E30
Nanit
Stand number: E30NCT
NCT
Nelsons Teetha®
Stand: C25
Nelsons Teetha®
Stand number: C25Noordi *
Stand: A60
Noordi *
Stand number: A60Now Baby
Now Baby
Nûby
Stand: A60
Nûby
Stand number: A60Becoming a parent means you’re never alone, but sometimes you feel exactly that. We’re right with you because, at Nuby, we’re a family too. Pop along to stand E60 for all of your Newborn essentials and save up to HALF...
Nuna
Nuna
O
OBaby
Stand: B20
OBaby
Stand number: B20Oyster
Oyster
Recently endorsed for a MUMSNET BEST award (for Best Travel System) and WINNER of the MADE FOR MUMS 2019 GOLD award (for Best Pushchair), BabyStyle are proud to present the revolutionary Oyster3, described as "the bes...
P
Pattie & Co.
Stand: E43
Pattie & Co.
Stand number: E43Pattie & Co., selling super soft, organic muslin swaddles, comforters and blankets in distinctive rainbow designs, was founded by London-based mum Cat price in November 2018.
They donate £5 from the sale of every orga...Petunia *
Stand: A60
Petunia *
Stand number: A60Phil & Teds *
Stand: A60
Phil & Teds *
Stand number: A60Phil & Teds is the brand that enables parents to escape nursery prison and 'adapt&survive'! It's about you retaining a sense of self - with the kids in tow - with products that 'fit with me'.
Placenta Plus
Stand: K31
Placenta Plus
Stand number: K31Pregnacare
Stand: G39
Pregnacare
Stand number: G39Vitabiotics Pregnacare® is the UK’s No.1 pregnancy supplement brand, providing special nutritional care for before, throughout and after pregnancy. The range includes Pregnacare Conception, specially formulated for wo...
Private Midwives
Stand: J1
Private Midwives
Stand number: J1Project Baby
Project Baby
Purflo
Stand: F42
Purflo
Stand number: F42
Q
QUARTERPAST
Stand: L36
QUARTERPAST
Stand number: L36Quinny *
Stand: A60
Quinny *
Stand number: A60Quinny products appeal to the urban environment. Our natural habitat is the city, where you feel completely at home. Our range is designed with this lifestyle in mind.
S
Shnuggle
Shnuggle
Shnuggle’s award-winning range focus on all the essentials that new Mums and Dads need across SleepTime, BathTime and Change Time. The best selling Shnuggle Baby Bath is a must-have new baby product, perfect for takin...Silver Cross
Silver Cross
Silver Cross is internationally recognised for its range including prams, travel systems, strollers, nursery furniture, and car seats, all of which have helped to make the brand a trusted.Skip Hop
Skip Hop
From our Changing Bags roots to innovative Nursery Gear, Toys and more! Skip Hop has grown into a global lifestyle brand since 2003. Always a step ahead, we're all about putting the "extra" in extraordinary. Constantl...Sleepyhead
Stand: F50
Sleepyhead
Stand number: F50Smart Cells Baby
Stand: K52
Smart Cells Baby
Stand number: K52Your baby’s umbilical cord is a valuable source of stem cells that can be collected and stored. Smart Cells can collect, process and store your baby's umbilical cord blood stem cells for the use of your baby and poten...
Snugglebundl
Stand: M21
Snugglebundl
Stand number: M21The Snugglebundl is a baby wrap with handles that allows you to lift and lay your little one without waking!
Snüz *
Stand: A60
Snüz *
Stand number: A60We believe in providing babies with the most natural environment possible at bedtime, away from toxins and harmful chemicals but never compromising on quality.
Stokke
Stokke
Premium children's furniture and equipment within the seating, transport and nursery market segments. Each product is designed to encourage child development and strengthen the bonds between parent and child.Suzi Gardner Photography
Stand: M27
Suzi Gardner Photography
Stand number: M27
T
The Gilded Bird
Stand: F34
The Gilded Bird
Stand number: F34The Gilded Bird specialises in baby changing mats that are truly a work of art. The stunning designs will be a key addition to your nursery.
These mats are made here in the UK using firm, high density foam and are cov...The Infant Learning Company
Stand: D39
The Infant Learning Company
Stand number: D39Introduce written, receptive, and expressive language to your baby or toddler with our fun learning programmes! Your Baby Can Learn includes books, word cards, and videos designed to help teach language skills to chil...
Thule®
Stand: F41
Thule®
Stand number: F41Bring your Life: whatever your passion, pursuit or destination, Thule products provide the solutionTommee Tippee
Tommee Tippee
Tootsie and Boo
Stand: M40
Tootsie and Boo
Stand number: M40Tracys Treasured Keepsakes
Stand: C41
Tracys Treasured Keepsakes
Stand number: C41At Tracy's Treasured Keepsakes we transform those outgrown baby clothes into a beautiful keepsake for you to cherish.
We know all too well how fast our little ones grow up and outgrow their clothes. So rather than pu...Tutti Bambini
Stand: L20
Tutti Bambini
Stand number: L20
V
Venicci
Stand: G11
Venicci
Stand number: G11Venture Studios
Stand: M61
Venture Studios
Stand number: M61Vitimum
Stand: L56
Vitimum
Stand number: L56Vitimum - a nutrition brand for Mothers.
Our first product, Vitimum Original is a protein powder with 12 added vitamins, designed with a nutritionist for Mums to be, new Mums and busy Mums! A great alternative to your...Vybra Solutions
Stand: C40
Vybra Solutions
Stand number: C40
W
WWF
Stand: D31
WWF
Stand number: D31
Z
Zest
Stand: D18
Zest
Stand number: D18Get Well Soon!
Are you worried about what would happen if your health throws you a challenge?
How would you feel if you had to wait to see the right expert and get the right treatment?
Perhaps it's time to consi...