ExCeL Brands

Altrui is the UK leader in egg donation, matching generous egg donors with people who need their help. We make this safe, simple and personal for every amazing woman interested in exploring donation. Infertility affec...

Multi-award-winning pushchair & travel accessory.  Suitable for all kinds of different pushchairs, our universal buggy clips are a must-have for every parent with a stroller, pram or buggy, that makes being out and ab...

Babymore is an Award Winning British brand,  offer range of expertly crafted Baby and Nursery products, furniture, cot beds, pushchair, travel system and car seats.

Bebekish was established in 2014 in Istanbul to sell bamboo and organic cotton products. We are passionately about protecting environment and producing high quality products. Our products are made from bamboo and orga...

Bloom Baby brings meaningful innovation and contemporary design to a world of baby products that have traditionally been functional but not in tune with the design sense of modern parents. Luxury baby gear & furniture...

For over 20 years, Boori has combined classic heritage with contemporary trends to create timeless high-quality nursery furniture. Constructed from sustainable solid wood and finished with environmentally friendly pai...

We are a peer to peer marketplace. We connect parents to rent and sell their preloved baby equipment.
We are free to use, you can rent and sell for free and get a secured payment.
If you have friends over you can rent...

Close will have their full range of award-winning Caboo baby carriers at the show, so whether you’re shopping for your very first carrier for your newborn or looking for your next stage carrier, they’ve got the perfec...

Cloud Massage sends masseurs, manicurists, mindfulness coaches and a whole range of wellbeing therapists to our clients’ offices. These are companies that understand that when their people feel relaxed, appreciated an...

Costco Wholesale Corporation operates an international chain of Costco membership warehouse that carry quality, brand name and related private labels merchandise at substantially lower prices than are typically found...

Future Health Biobank is proud to be one of the world's most accredited stem cell banks and officially the largest and most experienced in the UK! We have processed and stored over 200,000 stem cell samples from acros...

Happy Parents. Happy Baby. is a modern antenatal course for modern parents. It combines the ultimate social experience, with teaching from a whole team of experts, including midwife, obstetric doctor, hypnobirthing te...

Experienced nursing bra experts will be on hand who can assist you with finding the right maternity and/or breastfeeding bra and we have amazing Expo specials! Buy any two nursing bras and get the third FREE!

Plus si...

Luxury changing bags and accessories for modern parents.

John Lewis & Partners is the number one destination for new parents - we stock market leading own brand nursery furniture, bedding and babywear, as well as the UK’s most popular brands in pushchairs, car seats and fee...

Kidswear Collective is an online store selling pre-loved and past season designer fashion for children from birth upwards, where items are sold at up to 80% off their original retail price.
There are currently over 20...

Little Freddie baby food is all about using high quality, sophisticated ingredients from farmers we know and trust. So you can be confident you are giving your baby nothing but the best.
 

Zero-VOC and odour free little Knights paint is beautiful, safe and environmentally sound. It has no smell, even while being applied (so no more paint fume headaches) and has been independently verified as being zero-...

At Maxi-Cosi, we know about car seat safety. For many decades we’ve been developing easy, practical ways of transporting children safely by car.

The moKee brand has been on the market for over 6 years. The first batch of our famous Mini Cots we’ve sold within a month. Today over 50000 babies grew up in cots or Moses baskets bought at moKee. Our products are ch...

Siobhan Berry - Mummy Cooks 

Siobhan Berry is Ireland’s top weaning and feeding expert and the founder of Mummy Cooks.

At Mummy Cooks, we believe that making healthy homemade food for your baby and family shouldn't ta...

Sleek designs and versatility, that is the essence of the new igo. The Mutsy Igo has a fully adjustable seat and can be folded up very compact. Ideal for everyday use!

Teetha® Teething Granules and Gel are a homeopathic medicinal product used within the homeopathic tradition for the symptomatic relief of teething pain and the symptoms associated with teething which are sore & tende...

John and Chloe are father and daughter newborn photographers. They know how magical the first week of your baby's life can be and promise to capture these unique memories

On-demand personalised gifts perfect for new arrivals and expecting parents. We focus on selecting an adorable niche range of cosy blankets, accessories, cute baby clothing and more. Add a personal touch with our comp...

Secret Spa enables even the busiest of mothers to get the beauty & wellness treatments that make them feel great by offering at-home appointments from 7am-10pm with tried-and-tested beauty therapists.  
 

Embroidered baby gifts while you wait, Also the extremely popular funny baby bibs.

Premium children's furniture and equipment within the seating, transport and nursery market segments. Each product is designed to encourage child development and strengthen the bonds between parent and child.

A ‘MUST-SEE’ Newborn, Child and Family Portrait portfolio, from Multi-National award winner Suzi Gardner who is here in person this weekend.
Qualified with the Master of Photographers and winning awards monthly she is...

The Gilded Bird specialises in baby changing mats that are truly a work of art. The stunning designs will be a key addition to your nursery.
These mats are made here in the UK using firm, high density foam and are cov...

Tiba + Marl is a contemporary parent changing bag company based in London. Our designs redefine the staid tradition of baby changing bags by combining modern graphic prints, premium and high tech materials and stylish...

Beautiful products for baby and you.

Vitimum - a nutrition brand for Mothers.

Our first product, Vitimum Original is a protein powder with 12 added vitamins, designed with a nutritionist for Mums to be, new Mums and busy Mums! A great alternative to your...

We know a day of shopping can be tiring, that’s why we’ve given you the option to put your feet up whilst your little ones play in our NEW Baby & Toddler Play Area with What’s On 4 Kids.

Get your personalised matches ...