ExCeL Brands

Altrui is the UK leader in egg donation, matching generous egg donors with people who need their help. We make this safe, simple and personal for every amazing woman interested in exploring donation. Infertility affec...

Multi-award-winning pushchair & travel accessory.  Suitable for all kinds of different pushchairs, our universal buggy clips are a must-have for every parent with a stroller, pram or buggy, that makes being out and ab...

Basking Babies offer a range of baby massage, baby reflexology and baby yoga classes with a wealth benefits for both adult and baby. All of our classes are relaxed, friendly and informative and provide the perfect opp...

Biovault Family takes care of your baby’s life-giving umbilical stem cells which have an extraordinary power to heal. When lives are touched by disease these parent cells can restore health. Cord blood stem cells are ...

Bloom Baby brings meaningful innovation and contemporary design to a world of baby products that have traditionally been functional but not in tune with the design sense of modern parents. Luxury baby gear & furniture...

For over 20 years, Boori has combined classic heritage with contemporary trends to create timeless high-quality nursery furniture. Constructed from sustainable solid wood and finished with environmentally friendly pai...

Quality eco-friendly weaning, sleeping and bath range made from naturally sustainable bamboo! 

Looking for sustainable baby clothes?

Rent your baby's wardrobe with Bundlee!

Pop over to D24 to learn more. 

Close will have their full range of award-winning Caboo baby carriers at the show, so whether you’re shopping for your very first carrier for your newborn or looking for your next stage carrier, they’ve got the perfec...

Cloud Massage sends masseurs, manicurists, mindfulness coaches and a whole range of wellbeing therapists to our clients’ offices. These are companies that understand that when their people feel relaxed, appreciated an...

Here at Cosatto we bring the thrill of colour, pattern and quirky design to the world of baby stuff. We believe every newborn needs a brilliant fanfare of joy and colour; and that's just for starters. We're saving the...

Future Health Biobank is proud to be one of the world's most accredited stem cell banks and officially the largest and most experienced in the UK! We have processed and stored over 200,000 stem cell samples from acros...

Happy Parents. Happy Baby. is a modern antenatal course for modern parents. It combines the ultimate social experience, with teaching from a whole team of experts, including midwife, obstetric doctor, hypnobirthing te...

Experienced nursing bra experts will be on hand who can assist you with finding the right maternity and/or breastfeeding bra and we have amazing Expo specials! Buy any two nursing bras and get the third FREE!

Plus si...

Elegant and Stylish Baby and Children clothing, Cot bedding sets, blankets, gifts and accessories.
 

Joie will be presenting their fantastic range of extended rear facing car seats and championing longer rearward travel at this year’s show. The range includes the spinning family car seats which comprises of the spin ...

KeriKit luxury leather and vegan leather bags and accessories help keep you looking stylish and organised when you need it most, whether you are being Mum, the Boss, or taking precious Me-time. Made from top quality m...

THE UNIVERSAL KIDS WISHLIST

KinderList is a place to discover awesome gifts for children and babies where parents can browse thousands of products and experiences and share gifting ideas with friends and family at bir...

Little Olive Company specialise in providing luxury baby sleepwear and clothing, using only the finest eco-friendly materials and fabrics, at affordable prices.

Zero-VOC and odour free little Knights paint is beautiful, safe and environmentally sound. It has no smell, even while being applied (so no more paint fume headaches) and has been independently verified as being zero-...

At Maxi-Cosi, we know about car seat safety. For many decades we’ve been developing easy, practical ways of transporting children safely by car.

Designed and hand-built in Germany a Mercedes Benz Hartan stroller (with travel system options)... is pure class.

Stand out from the crowd!

Flavoursome Baby and Toddler dishes. Real ingredients. Freshly Frozen. Totally Convenient.

Mini Foodies is a brand new range of frozen dishes, created by two mums, offering nutritious, flavour-packed meals for weaning...

We believe that every moment is worth embracing; from the sleep deprived times to the snuggles fuelled by laughter, each moment is a magical milestone for your growing family. That's why at MORI we create products tha...

Siobhan Berry - Mummy Cooks 

Siobhan Berry is Ireland’s top weaning and feeding expert and the founder of Mummy Cooks.

At Mummy Cooks, we believe that making healthy homemade food for your baby and family shouldn't ta...

Since launching in 1950, Mustela has been committed to continual research in dermatology, providing superior skincare for both mother and child that address the most common skincare issues. Available in over 84 countr...

Teetha® Teething Granules and Gel are a homeopathic medicinal product used within the homeopathic tradition for the symptomatic relief of teething pain and the symptoms associated with teething which are sore & tende...

London based company proving a collection of stylish and safe teething toys and teething jewellery. The range includes, teething necklaces, bracelets, dummy clips, teething toys, pram mobiles and other fun accessories...

Pattie & Co., selling super soft, organic muslin swaddles, comforters and blankets in distinctive rainbow designs, was founded by London-based mum Cat price in November 2018.
They donate £5 from the sale of every orga...

On-demand personalised gifts perfect for new arrivals and expecting parents. We focus on selecting an adorable niche range of cosy blankets, accessories, cute baby clothing and more. Add a personal touch with our comp...

Secret Spa enables even the busiest of mothers to get the beauty & wellness treatments that make them feel great by offering at-home appointments from 7am-10pm with tried-and-tested beauty therapists.  
 

Many new parents swear by the power of the multi-functional Sleepyhead baby pods. The snug cushion makes your newborn feel like they’re being cuddled, helping them to feel comfortable and content, whether they are gug...

We believe in providing babies with the most natural environment possible at bedtime, away from toxins and harmful chemicals but never compromising on quality.

Premium children's furniture and equipment within the seating, transport and nursery market segments. Each product is designed to encourage child development and strengthen the bonds between parent and child.

A ‘MUST-SEE’ Newborn, Child and Family Portrait portfolio, from Multi-National award winner Suzi Gardner who is here in person this weekend.
Qualified with the Master of Photographers and winning awards monthly she is...

The Gilded Bird specialises in baby changing mats that are truly a work of art. The stunning designs will be a key addition to your nursery.
These mats are made here in the UK using firm, high density foam and are cov...

Bring your Life: whatever your passion, pursuit or destination, Thule products provide the solution 

Organic Hand Made Children's Boutique

Ethically made with natura free from chemicals and pesticides Hand Made and Organic Products.

 At Tracy's Treasured Keepsakes we transform those outgrown baby clothes into a beautiful keepsake for you to cherish.

We know all too well how fast our little ones grow up and outgrow their clothes. So rather than pu...

At Venture we capture your family’s unique story and design bespoke and exquisite pieces of personalised framed art. No two sessions are the same and our expert photographers will tell your very own story to create br...

We know a day of shopping can be tiring, that’s why we’ve given you the option to put your feet up whilst your little ones play in our NEW Baby & Toddler Play Area with What’s On 4 Kids.

Get your personalised matches ...