ExCel Exhibitors

THE MULTI-AWARD WINNING BABY SLING
Your baby will feel soothed in the Amawrap baby sling, cheek against your chest, listening to your heartbeat and breathing. It also allows for the optimum spine and hip healthy posit...

Aqua Wipes® produces award-winning, natural, dermatologically tested, 100% biodegradable, 100% compostable, 100% plastic free water wipes for babies. Completely free from alcohol, chlorine, phthalate, lanolin, paraben...

Being a parent is full of ups & downs, so it's good to know Asda Little Angels is here to help. From nappies, wipes, moisturisers to bath time fun, we have everything your little one needs.

The Babies in Waiting course is a tried and tested method written by Jo and Emily Bull.  As trained Hypnobirthing practitioners with their own birthing experiences and professional backgrounds in teaching, Hypnothera...

The Swedish term “Latte Papas” has inspired us to handpick a collection of practical and stylish changing bags that cater for the tastes of both parents. 

Our nappy bags are designed to provide the maximum comfort on ...

Combining traditional British craftsmanship and the best of modern design, every piece in the range offers unrivaled quality, safety and beauty.
My philosophy is simple. I use the finest timber and organic materials t...

Give Your Baby the Healthiest Start to Life with Beaming Baby Eco Nappies and Organic Baby Wipes.
Our Nappies are the most Bio-Degradable Nappy in the world. They also contain the Fewest Chemicals of any nappy, meanin...

BellaMoon is an award-winning breastfeeding product suitable for all feeding positions.
The Full-Moon provides intense comfort to Mother and baby whilst breastfeeding on their side. It supports Mothers neck, shoulders...

Premium maternity and baby brand: Belly Bandit, b.box, Hegen, GoSili

Bizzi Growin offers truly unique nursery interiors for the trend-savvy parent. Everything from luxurious bedding, unique knitted blankets, sleeping bags that really stand out from the crowd, and the unique POD travel ...

Bloom Baby brings meaningful innovation and contemporary design to a world of baby products that have traditionally been functional but not in tune with the design sense of modern parents. Luxury baby gear & furniture...

Books & Pieces makes it super easy to find brilliant books you and your little people will love. All titles are hand-picked by a book-loving mum of three with little people, parents (and their pockets!) in mind. 

Brow...

For over 20 years, Boori has combined classic heritage with contemporary trends to create timeless high-quality nursery furniture. Constructed from sustainable solid wood and finished with environmentally friendly pai...

Bowtees create fun, original and cool pieces that bring together casual, easy-to-wear items with the effortlessly dapper bow-tie. Perfectly matched to little one's personalities, each babygrow/sleepsuit or t-shirt is ...

Brush-Baby Ltd offers a wide range of gum and dental-care products for babies, toddlers, and children, spanning from birth to 6+ years of age.

All products are dentist-endorsed and ergonomically designed to help paren...

The Bshirt is an ethical breastfeeding clothing brand. Their award-winning vests and long sleeve tops are designed to open up a mothers existing wardrobe to breastfeed in. Simply layer the Bshirt underneath your favou...

Ever since Bugaboo began in 1994, we've taken pride in dreaming up game-changing products that help you explore the world around you in unparalleled comfort and unmistakable style. Our mission is, and always has been,...

From the Iconic Bumbo floor seat to newer innovations in changing, Bumbo has a selection of must-haves for your baby's safe development. These include the award-winning multi-seats and changing pads.

The first Busy Bees nursery – The Rocklands in Lichfield – was opened in 1983 by three couples who were dissatisfied with the childcare options available to them. Today, Busy Bees is the UK’s leading provider of quali...

Car journeys with precious cargo on board can quickly become very stressful if your baby or toddler gets the sun in their eyes or become too hot and stressful.

Step forward Car Shades, an innovative solution, and a mu...

Creating magical memories lasting a lifetime, capturing and holding on to those precious firsts.  A unique keepsake of how small your baby once was. 

CellPlan - A new way to protect your family.  
     
Here at CellPlan, we are leading a transformation in stem cell services to give you and your family improved healthcare options. We are committed to making a differ...

Nappies & Changing

The Book of You is a stylish, modern adult and child memory book which makes a lovely gift for any young child or parent. There is space to record all the wonderful moments and memories that makeup childhood. Filled o...

Child car seats, pushchairs and other Concord pieces are characterized by their high quality, outstanding design and sophisticated functionality.

Here at Cosatto we bring the thrill of colour, pattern and quirky design to the world of baby stuff. We believe every newborn needs a brilliant fanfare of joy and colour; and that's just for starters. We're saving the...

The UK's first multi-use baby cover. Made and designed in the UK these multi-use covers are a must have for every parent. The cover can be used for breastfeeding, expressing or skin to skin time, to cover a pushchair ...

Custom Gifts, the home of creative, unique and high-quality personalised gifts.

CYBEX offers car seats, pushchairs and travel systems, baby carriers and furniture that is created with three key principles, Design, Safety and Functionality. Always questioning the status quo and not afraid of chall...

Ddrops Company provides easy to use purified supplements to support healthy growth.  Ddrops products uniquely deliver the sunshine vitamin in just one drop. Why not try Baby Ddrops for infants? Ddrops One is the versi...

Dr Brown’s Options™ anti-colic baby bottles have a unique feeding system that grows with baby and helps alleviate the symptoms of windy colic – Don’t wait until baby develops colic, use Dr Brown’s Options™ bottles fro...

The egg® stroller has been designed in the UK with the style conscious parent in mind. Soft touch fabrics create smooth curves and continuous lines to give the egg® a luxurious, stylish look. Outstanding engineering c...

Founded in 2003, Ergobaby is dedicated to building a global community of confident parents with smart, ergonomic solutions that enable and encourage bonding between parents and babies.

Ergobaby offers a broad range of...

Feeding on the go made easy with Fill n Squeeze!

Multi award-winning, Fill n Squeeze pouch system stores & transports homemade baby and toddler foods, smoothies and yoghurt in reusable pouches. Ditch storage pots and ...

Future Health Biobank is proud to be the world's most accredited stem cell bank, licensed and accredited by more regulatory bodies than any other bank. Officially the largest and most experienced stem cell bank in the...

Hippychick strives to bring innovative and exciting products to family homes at the same time as providing exceptional customer service. Each product in their range is carefully selected based on design, quality, and ...

HotTea Mama was set up by two young Mums, inspired by their experience of how limited pregnancy and breastfeeding diets are. HotTea Mama is passionate about supporting women in pregnancy and motherhood. Offering a ran...

Humanist naming ceremonies offer a sincere and personal alternative to a Christening or other religious ceremony. Happy and often emotional occasions, they focus on the individual child and their future.
You might wan...

Specialists in capturing your baby’s actual finger, hand & footprints and transforming them into sterling silver jewellery you can treasure forever.

Hi, we're Joie, we're a family-first kind of company, specialising in pushchairs, car seats and in-home products. Making life with small children less work and more fun.
 

KIDDO

We are an Irish Company that has created a range of handmade, high-quality hairbows and hair accessories for babies & little girls.

We believe in providing babies with the most natural environment possible at bedtime, away from toxins and harmful chemicals but never compromising on quality.

Dual-purpose maternity & nursing wear to help you feel gorgeous when your body and life are changing like never before. Our clever design means all pieces are suitable for pregnancy, breastfeeding and afterward, meani...

LoveKeepCreate is a UK business that makes beautiful keepsakes and luxury children's clothing. 

We take the greatest care in creating wonderful keepsake teddies, memory animals, quilts, blankets (and more!) from the p...

Modern nursery items, bespoke gifts and accessories.

Mama Bamboo proudly launched the award-winning Bamboo range of bamboo eco-nappies and biodegradable wet wipes last year. Commended by expert review panels and mums alike for comfort, fit, form and eco-credentials. Pop...

Mama Designs creates award-winning baby and nursery products in beautiful scandi colourways (since 2008). All designed by mum Keira O'Mara, Mama Designs has a loyal following of mamas, infleuncers and celebrities. Che...

Mamahood and Me Guides are a collection of online guides written by experts and mamas, to give you a helpful heads up on mamahood and support you throughout your journey:

•An online hypnobirthing course pack with The ...

At Maxi-Cosi, we know about car seat safety. For many decades we’ve been developing easy, practical ways of transporting children safely by car.

Milkymeter makes it possible to warm baby's milk safely in seconds. The Danish invention measures the temperature in the baby bottle while milk is being warmed in the microwave oven. Pop milkymeter into baby's milk, s...

Milton, the UK’s leading sterilising and hygiene expert, has been keeping families safe from germs for over 70 years, both at home and while out and about. During that time the ‘Milton Method’ of cold-water sterilisat...

Contemporary Baby Strollers & Baby High Chairs. Luxury European baby strollers and designer baby high chairs! Practical yet elegant Award Winner products

MuslinZ manufacture quality muslin squares, swaddles and bib all at affordable prices in pure 100% cotton and bamboo/organic cotton with different colours/patterned designs available. Hooded towels, washable cloth nap...

My Little Duckling is a beautiful children’s brand which produces adorable hats & matching accessories for babies and toddlers.

Their signature range of stunning Pilot Hats, bibs and gloves and baby grows can be seen ...

Newbie is a Swedish childrenswear brand, offering clothing from ages 0 – 8 years, in classic, timeless designs made from sustainable materials and organic cotton. Newbie is perfect for modern parents who appreciate ti...

Original, design-led sleepwear inspired by whimsical adventures in the Land of Nod
'Avoid anything duller, Nod sets grey days ablaze with colour'

Nourisil™ MD Scar Gel contains a unique blend of 5 silicones and Vitamin E to reduce and improve the appearance of scars and maintain the skin’s moisture balance.

The practical side of family life is a constant source of inspiration to us. Raising little ones is immensely rewarding and demanding, often at the same time. And it isn’t all about the children either. Our own advent...

NURTURE helps little minds thrive. Created by neuroscientists, we use scientific evidence to develop meaningful content for parents and products that support babies development.  Come along to our nurturing haven, and...

Phil&Teds is the brand that enables parents to escape nursery prison and 'adapt&survive'! It's about you retaining a sense of self - with the kids in tow - with products that 'fit with me'.

Purflo products are breathable, air-permeable, anti-bacterial, hypoallergenic, washable and made with care – all reasons to trust and love Purflo

Pink Lining changing bags have a point of difference that combines grea...

PoorlyBoo Essential Box is perfect for all new parents and parents to be, it contains 13 must-have items to treat the symptoms of all common baby illnesses, nappy rash, teething, temperatures and colds, giving parents...