Latest News

Q&A with Cydney Ball, John Lewis & Partners Sleep Expert
We spoke to Cydney Ball, John Lewis & Partners Sleep Expert ahead of our NEW Sleep Clinic at The Baby Shows in 2020.  
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The Baby Show Turns 18!
The UK’s leading pregnancy and parenting event celebrates its 18th year as it returns to ExCeL London from Friday 28th February - Sunday 1st March 2020 ...
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SECRET SPA JOINS THE BABY SHOW
London’s favourite at-home spa and beauty service is coming to The Baby Show ExCeL and we can’t wait!
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Do you know about Smart Cells?
Smart Cells was the first cord blood stem cell storage company in the UK. Smart Cells were also the first UK private company to have successfully released stored cord blood units to transplant centres...
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Be the First to Get Your Hands On…
Here at The Baby Show, we have endless options for you to compare, try and buy with the exclusive offers from big and boutique brands. Plus, you’ll be the first to get your hands on exciting, innova...
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CHICCO MAKES PARENTING EASIER
Chicco is the Italian baby multi-specialist, at the side of parents every step of the way as their little one grows. 
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JOHN LEWIS & PARTNERS JOINS THE BABY SHOW AS SPONSOR OF THE SLEEP CLINIC
We’re delighted to announce that John Lewis & Partners will be the official sponsor of The Sleep Clinic at The Baby Show ExCeL, NEC and Olympia.
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Long-Term Effects of Early Language Learning
An abundance of research shows the early language environment has long-term effects on later language skills.
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Get Car Seat Savvy with Joie
A car seat is one of the most important purchases you’ll make when buying for your new arrival. If you have your baby in a hospital or birth centre then you’ll need one to drive your baby home saf...
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Meet MadeForMums, Our Headline Media Partner
We're pleased to announce MadeForMums as our Headline Media Partner!
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ANNABEL KARMEL’S WEANING MADE SIMPLE
An exciting journey of food discovery awaits your baby, yet this can often feel like an overwhelming and confusing time. With Weaning Made Simple, it’s easy to find the right approach for your littl...
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New Decade, New Headline Sponsor
The Baby Show ExCeL London from 28 Feb – 1 March will be celebrating its 18th birthday with the multi-award-winning supermarket Lidl and their Lupilu brand as their NEW headline sponsor for the 2020...
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EXCLUSIVE NEW VIP TICKET OFFER FOR 2020
For the first time ever, The Baby Show has launched a limited amount of tickets for Very Important Parents!  
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NEW TOMMEE TIPPEE PACKAGES SAVE THE DAY
Less than a month to go until the doors open to The Baby Show ExCeL. So, it’s time to get your shopping list and questions ready for a day of shopping, learning and experiencing. ...
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BRING IN THE SPRING  WITH TRIPP TRAPP® IN NEW SERENE PINK
Let your creativity blossom with a range of new cushions in 100% Organic cotton too!
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Five days to go, five things to know
Only five days to go to The Baby Show at ExCeL London! We’ve got a fabulous three days in store with shopping, expert advice and family-friendly activities… ...
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Buggy (check), changing mat (check), claim Child Benefit (huh?)
Updating HMRC is probably at the bottom of your to-do list when you’re expecting a baby. We can understand that. But it’s important to know about your Child Benefit entitlements.
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Preparing For Your New Baby
I know your trip to The Baby Show is an exciting and wonderful part of your pregnancy preparation and I’m sure you will find everything you could possibly need for your new arrivals. However, I also...
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Stop in the name of love! How to make your first Valentine’s day as a parent memorable
Making the change from being a couple to becoming parents isn’t always easy. It can be difficult to find time for yourselves, and tiredness leaves no time for affection. It’s no secret that having...
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The Latest Innovations and Hottest Brands Being Unveiled at The Baby Show
It’s just three weeks until The Baby Show returns to ExCeL London.  Each year the UK’s leading, and most innovative, emerging brands use the show as a platform to launch new products and this ye...
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First aid for choking
Learn how to help if a baby or child is choking with this first aid advice from the British Red Cross.
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New Brands & Speakers to The Baby Show ExCeL London
With a new year, welcomes new brands to The Baby Show ExCeL.
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Go Gaga for The Baby Show
From Friday 1st until Sunday 3rd March, The Baby Show, with MadeForMums, will be taking place at the ExCeL London – an essential event for those about to embark on the exciting adventure of becoming...
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Child First aid first: how to help your child before going to A&E
Recent research by the British Red Cross has found that falls and fevers are two of the main reasons parents take their children to A&E. ...
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“I used the baby first aid skills I’d learned to help Isabelle”
When Ian’s six-month-old daughter Isabelle started choking on some food, he reacted quickly after learning first aid at The Baby Show.
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A Beginners Guide to Babywearing by Ergobaby
What is Babywearing? Babywearing is the practice of wearing or carrying a baby in a sling or carrier. It has been practiced in many cultures for centuries around the world and is gaining in popularit...
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'Waiting For White': Everything You Need to Know About Delayed Cord Clamping
IT’S HARD TO BELIEVE THAT A SEEMINGLY SMALL DECISION MADE WHEN YOUR BABY IS BORN COULD IMPROVE THEIR HEALTH FOR YEARS TO COME - BUT THAT’S THE POWER OF DELAYED CORD CLAMPING.
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Joolz Launches Lightweight Buggy Aer at The Baby Show ExCeL
Premium stroller brand Joolz will be exhibiting its classic pushchair models and accessory collections at The Baby Show ExCeL this weekend, as well as its brand new lightweight buggy, the Aerwhich lau...
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