The Baby Show, the UK’s leading pregnancy and parenting event is returning to ExCeL London for the first time in two years this Spring. The show, sponsored by Lidl GB, will take place from Friday 4th to Sunday 6th March, providing a one-stop shop for new and expectant parents to try and buy products, watch live demonstrations, listen to the UK’s top experts and benefit from brilliant discounts!

Over 200 exhibitors will be showcasing their latest products with big names including Joie, Cybex, Silvercross, Cosatto, Snüz, Chicco, Doona, Ergobaby, MAM, Tommee Tippee, Maxi-Cosi, Childs Farm and BabyBjörn alongside boutique, not-on-the-high-street brands demonstrating their innovations, making it the ultimate shopping destination for families embarking on this exciting adventure into parenthood.

The show offers an immersive visitor experience and the opportunity to get hands-on with popular features including the Live Talks Stage, MadeForMums Buggy Testing Track, the Lidl Lupilu Baby Changing Area, The Baby Show Café with Joie and Demo Area as well as brand product demonstrations to help new mums and dads find all the essential baby products all under one roof from buggies, car seats, clothing and carriers to cribs, bottles, swaddles and sleep aids.

Headline Sponsor Lidl GB, will be showcasing their full Lupilu baby range from nutritious meals, snacks and purées to every day baby essentials including their award-winning nappies that visitors can sample of free of charge within the Lidl Lupilu baby changing area!

Headline Media Partner MadeForMums’ knowledgeable and friendly team will be on hand at the unique MadeForMums Buggy Testing Track, where parents can test drive the latest prams, pushchairs, lightweight strollers and all-singing-all-dancing travel systems over various terrains. Their daily Buggy Buying Guide on the Live Talks Stage will offer expert insights into what to look for when buying a buggy. Plus, they’ll also be selling their great value goody bags for just £5.50 (worth over £35).

Whilst the experts at MAM are offering one-to-one feeding consultations for visitors - either in the MAM virtual pod or in-person, you choose! Whatever your query, they have a specialist on hand for support and guidance. Slots have limited availability so book your ticket today!

Becoming a parent can be hugely exciting and daunting at the same time and with no parent handbook, it’s sometimes hard to navigate. The Live Talks Stage will host some of the UK’s leading baby and parenting experts and guest speakers including Midwife Marley, Rachel FitzD, The Parent & Baby Coach Heidi Skudder, Charlotte Stirling-Reed, Daisy First Aid, Dr. Will Dooley, Sarah Patel, Dr. Robert Titzer, Adam Shaw, Dr. Shruti Nathwani, and others ready to offer their free expert advice, information and support.

Celebrity guest speakers include Chessie King, Binky Felstead, Iwan Thomas and Jamie Jewitt, to name just a few. Topics covered include birth, sleep, weaning, breastfeeding, the fourth trimester, newborn illnesses, mental health, first aid and infant learning. The new Official Podcast Partner, Two New Mums’ Amy Voce and Jennie Longdon will also be chatting live on stage with Kate Lawler about the highs and lows of motherhood.

Mallory Reynolds-Trout, Show Manager at The Baby Show says: “Following our hugely successful return to live events at Olympia in 2021, we are thrilled to be back at ExCeL London this Spring. As the UK’s largest showroom for all things baby, The Baby Show is the perfect place for mums and dads to find everything they need for their new arrival as well as get much-needed support, information and inspiration from leading baby and parenting experts. We can’t wait to be part of their exciting journey into the parent club”.

Baby Show Subscriber tickets are available from only £13pp* with their Winter Savings offer or £22.50pp on-the-door. For more information visit thebabyshow.co.uk

*T&Cs: ‘Winter Savings’ ticket offer is valid until midnight, 31st January 2022 and is over a 40% saving on-the-door ticket offer of £22.50pp. Tickets are valid on any one day of The Baby Show ExCeL, London or NEC, Birmingham 2022. £2.20 transaction fee applies per booking. All information is correct at time of publishing.