Family Friendly Facilities at ExCeL London

When nature calls

Lidl Lupilu Baby Changing Area

For those planned (or unplanned) changing stops, Lidl’s Lupilu Baby Changing Area will be there to offer a clean, safe and secure environment for you and your little one – help yourself to complimentary nappies and wipes too!

Rumbling tummies?

Baby Feeding Café with Bibado

Let Bibado take the weight out of weaning at the Baby Feeding Cafe with Bibado. Road test the award-winning Coverall Weaning Bib and enjoy , bottle warmers, microwaves and complimentary food kindly provided by our headline sponsor Lidl.

There is plenty of seating available at the show so you could comfortably breastfeed your baby anytime, anywhere. Plus there is an optional quieter area for breastfeeding with glider chairs and complimentary breast pads. 

Baby Feeding Cafe with Bibado
Want some downtime whilst shopping?

The Baby Show Café with Joie



Visit The Baby Show Café with Joie to enjoy a hot drink or get a snack whilst perusing Joie's full range of car seats, buggies and more!

Joie ambassadors will be there to answer any questions from care and product maintenance to how to choose the perfect car seat!



Want some downtime whilst shopping?

Playtime with The Toddler Town Company


Visit the Playtime Area with The Toddle Town Company!

The Toddler Town Company is a  luxury soft play that will have a mini kids climbing frame, a personalised baby show branded ball pit, with coloured balls some smaller soft play and a Pickett fence. 

Enjoy a break while your kids have some fun!




Whats On

Also at The Baby Show

Live Talks Stage

jenni on the live talks stage

The Live Talks Stage hosted free expert talks, panel discussions and celebrity Q&As throughout the show.

Home to the UK's leading baby and parenting experts.

Whether you wanted to start prepping for birth, find solutions to common sleep issues, learn life-saving first aid skills, get breastfeeding off to a great start or find support for your mental health.


Buggy Testing Track with Which?


There are so many different buggies, strollers, prams and travel systems out there!

How on earth do you choose the right one for you and your family?

At our Buggy Testing Track, a range of prams, pushchairs and buggies were tried on different surfaces, terrains and features to see how they handle.


A-Z Brands


The Baby Show is the ultimate one-stop-shop for all things bump, baby and you. 

See who's exhibiting with us at ExCeL London in March 2024.

Exhibitors varied from boutiques, online stores to those not on the high street and include well-known brands such as Maxi-Cosi, Cybex, BabyBjörn, Mamas & Papas and many more.


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The Baby Show Sponsors and partners