This collaboration brings together two organisations united by a shared commitment to improving comfort, confidence and wellbeing for parents. Through this partnership, Dreamgenii and The Pelvic Partnership will work together to raise awareness of pelvic girdle pain, provide accessible education and advice, and help parents feel better supported throughout pregnancy and early parenthood.

As part of the partnership, The Pelvic Partnership will be joining Dreamgenii at The Baby Show at ExCeL London from 6th–8th March, where charity representatives and healthcare professionals will be on hand throughout the event to offer expert advice, guidance and support to parents experiencing pelvic girdle pain.

Beyond live events, the partnership will also see The Pelvic Partnership share trusted, evidence-based resources across Dreamgenii platforms, ensuring parents have access to reliable information alongside products designed to support better sleep, positioning and everyday comfort.

Amy House, Marketing Manager at Dreamgenii says: “At Dreamgenii, supporting parents through real, everyday challenges is at the heart of everything we do. Partnering with The Pelvic Partnership allows us to extend that support further by connecting parents with expert advice on pelvic girdle pain — something so many experience, yet often feel unprepared for.”

Victoria Roberton, Co-ordinator from the Pelvic Partnership, comments: “We’re delighted to be partnering with Dreamgenii and to be joining them at The Baby Show. Together, we’re able to reach parents directly with the information, reassurance and support they need during pregnancy.”

The partnership marks an important step in both organisations’ ongoing commitment to championing parent wellbeing through education, empathy and practical support.

ENDS

For more information, images and samples contact Amy House, amy.house@babycentral.co.uk.

About dreamgenii

Founded in 2006 and acquired by Baby Central (formally Central Medical Supplies) in 2016 dreamgenii offers a range of leading and award-winning pregnancy and feeding pillows designed to support mums-to-be through pregnancy and beyond. The brand has now grown to be recognised as the UK’s Number -One pregnancy positioning pillow. This market leading position has been built on the foundation of a unique and innovative product, which is loved and supported by over 400,000 mums-to-be. Dreamgenii is supported by leading nursery and baby retailers in the UK. www.dreamgenii.com

About The Pelvic Partnership

The Pelvic Partnership is a UK charity dedicated to supporting people affected by pelvic girdle pain during pregnancy and beyond. They provide trusted, evidence-based information, practical advice and reassurance to help individuals better understand their symptoms and access evidence-based and effective treatment. Through education, advocacy and direct support, The Pelvic Partnership works to raise awareness of pelvic girdle pain and ensure parents feel informed, heard and empowered throughout their pregnancy journey and beyond. www.pelvicpartnership.org.uk