Visitors will have the chance to test BioEmbrace nappies for free, meet the Naty team from Sweden, and win full-size biobased, skin-safe products in an exciting Spin & Win wheel at the Naty stand. 

BioEmbrace is designed for families looking for a better nappy choice for their baby and a step toward a greener future. Each baby uses over 7,000 nappies and spends more than 20,000 hours wearing them in the first years of life - so what touches their skin truly matters. 

Recent research shows that 77% of parents report their children experienced a skin condition last year (Mintel 2024). BioEmbrace answers this concern with 100% biobased materials on skin, proven by lab test made by DinCertco , and certified skin-safe by Oeko-Tex Standard 100 - certified free from harmful chemicals like PFAS, chlorine, and phthalates. Dermatologically tested by Dermatest. 

With its teddy-soft feel for newborns, breathable design, up to 12 hours of leakage protection, and wetness indicator, BioEmbrace combines comfort, certified skin-safe, and premium performance features - offering care that starts on skin. 

“We’re thrilled to be part of The Baby Show and to introduce BioEmbrace to parents who are looking for better choice of nappy for their baby. With BioEmbrace, we want to give parents peace of mind - knowing that what touches their baby’s skin is 100% plant-based, certified skin-safe, and free from harmful chemicals. It’s more than comfort, it’s care that starts on skin.” says Sara Vincenti, Chief Marketing Officer at Naty.  
 

About Naty 

Founded in Sweden in 1994 by a mother determined to create safer nappies for her child, Naty is a global pioneer in plant-based hygiene care. 

For over 30 years, Naty has led innovation in hygiene care for baby and women, offering a unique combination of certified skin-safe and biobased products for babies and women. Still with the only nappy with 100% biobased materials on skin. Today, Naty’s award-winning nappies, nappy pants, wipes, and period care are sold in over 30 markets, including the UK through Waitrose, Boot´s, Ocado, and Amazon. 

Recently rebranded from Eco by Naty to simply Naty, the brand continues its mission to pioneer the next generation of baby and personal care, where plant-based innovation, certified skin safety, and high performance come together to care for people and the planet. 

“We’re super happy to finally meet British parents and first-time mums in person and get our products into their hands. We’re already available at major UK retailers, but this is our chance to connect directly with families and hear their stories and concerns,” says Andy Williams, UK Country Manager at Naty. 

Media Contact 
Rebecca Batsoulis ⎮ 📞 +46 70 428 80 54  ⎮  📧 press@naty.com ⎮ 🌐 ww.naty.com 

For more information, visit www.naty.com or follow @natythebrand on social media.