London, August 2025 – The UK-based haircare brand Allure Oleum will debut its certified organic signature scalp oil at The Baby Show, Olympia London, in October 2025. Created especially for new mums, the brand offers a gentle yet effective solution to postpartum hair changes.

Formulated with certified organic amla, pumpkin seed, sesame, and rosemary, Allure Oleum’s scalp oil is designed to support healthy growth, aid in reducing shedding, and restore confidence at a time when many women experience hair loss and thinning.

“Our mission is simple: to support mums through the postpartum journey with products that feel nurturing, effective, and beautiful,” says, founder of Allure Oleum. “Postpartum hair loss can be an emotional experience, and we wanted to create something that not only cares for the hair but also helps mums feel good about themselves after childbirth — a daily ritual of self-care.”

Visitors to The Baby Show can discover Allure Oleum’s Organic scalp oil and learn more about how healthy hair starts at the root.

Press Contact:
Allure Oleum
📧 info@allureoleum.com
🌐 www.allureoleum.com