Premium Italian pram brand dedicated to baby wellness presents latest collections at the Olympia Baby Show 20th - 22nd October 2023

Exhibitor Press Releases

20 Oct 2023

Premium Italian pram brand dedicated to baby wellness presents latest collections at the Olympia Baby Show 20th - 22nd October 2023

Inglesina UK
Premium Italian pram brand dedicated to baby wellness presents  latest collections at the Olympia Baby Show 20th - 22nd October 2023
New Aptica Pram
Since launching in the UK market, leading Italian pram and accessories brand, Inglesina, has rapidly grown in popularity. Having already gained fans globally over its 60 years, the brand is now celebrating countless accolades and awards for its range of products here in the UK.

With a dedication to baby wellness, Inglesina’s products are all carefully crafted with both parents and baby in mind. Even the tiniest details are specially designed to offer baby maximum comfort and care, while providing parents with both style and practicality.

A touch of style and glamour…

A firm favourite with parents who love Italian style and a touch of glamour, the original ‘Glam crossover’ was replaced in the Spring with the brand new Aptica.  Though the pram still boasts the effortless style and practicality of its predecessor, the new Aptica has seen a complete redesign. Since launch it has been extremely popular amongst celebrities, influencers and new parents who have benefitted from its outstanding features.

While smaller and lighter than the original, the new Aptica also features a significant number of additions to improve its overall functionality and style. This includes the innovative all-season seat, which offers protection against the cold in the winter, while also enabling air circulation in the summer. As with all of Inglesina’s products, the Aptica is specially designed to benefit baby’s wellness and comfort.

Key features of the Aptica include:

GLAM CHASSIS.  The new chassis comes in two new style updates, Palladio and Litio.  With gold or platinum detailing and vegan leather handle.

COMPACT AND LIGHTWEIGHT. The new design is 2kg lighter than the original Aptica, 4cm shorter and 5cm less in depth when folded, making it easier to store and transport.

ALL SEASON SEAT. The redesigned large padded seat has a double breathable mesh layer to enable air circulation in the summer, and also comes set up with a padded Comfort Cover to protect against the cold in the winter.  Backrest reclines in 4 positions.

CROSSOVER SPIRIT.  Thanks to the new polyurethane tyres, the new Aptica easily handles all terrains, ensuing a smooth and comfortable ride for the child.

QUALITY MATERIALS. Vegan leather and Jacquard fabric give the pram its luxury appeal and offer incredible comfort for little ones. Plus, the new design of the Aptica has reduced its environmental impact by 20%.

The full range of multi award-winning UK products includes:

ELECTA - “Star in the City”

The travel system that’s ideal for city life. Incredibly light and surprisingly compact, it can be taken anywhere without compromising on baby’s comfort and wellness. RRP £1,395.

APTICA – “the Glam Crossover”

The travel system offering incredible comfort and Italian style for everyday life. Includes Darwin Toddler Infant Recline Car seat and 360 base. RRP £1,595.

APTICA XT  - “Adaptive Cruise”

The travel system for off-limits walks, with an Adaptive Cruise System that adapts to all terrains.  Includes Darwin Toddler Infant Recline Car seat and 360 base.  RRP £1,695.

QUID2 - the ultra-lightweight, compact stroller that’s the perfect companion for travelling all around the world. RRP £299.

Available for press and influencers to view for the first time at Olympia; launching in-store to consumers in February 2024…

The Inglesina Welcome Pod

This brand new baby nest is designed to transition infants from the muffled, confines of the womb to the outside world by providing a protective place for sleep. Suitable for babies until able to lift and turn alone, Inglesina’s Welcome Pod can then be used for playtime and tummy time to help with cognitive and motor development.

Developed in Italy in partnership with the Baby Wellness Foundation and approved by experts in neonatology and baby wellness, combined with key foundations based on scientific studies, the Inglesina Welcome Pod creates a unique space for baby.

Special feature of the Welcome Pod include:

SPECIAL ERGONOMIC DISC for baby’s head to promote heat dissipation from the neck and is ergonomically designed to support alignment of the spine and easy breathing when lying on their back

Highly protective and compact ANTI-CRUSHING EDGE PADDING AND A FIRM base to ensure baby is contained in the pod safely

ADJUSTABLE CYLINDER AND OPENING AT THE BOTTOM of the Welcome Pod helps with baby’s posture and spinal alignment making it suitable for sleeping in up to 8 months old and for tummy time thereafter.

Made from COTTON AND BAMBOO, both breathable, washable natural fabrics with 3D cotton mesh inserts to promote maximum airflow and help control baby’s temperature.

Available in Delicate Pink, Peaceful Blue, Quiet Beige and Harmony Grey.  RRP £139

Inglesina’s products are available from retailers nationwide.

More about Inglesina

With a rich heritage going back over 60 years, as well as a well-established reputation for dedication to baby’s comfort and wellbeing, every aspect of Inglesina’s prams, strollers, car seats and accessories are carefully designed with little ones in mind. From luxury, breathable fabrics, down to the patented Welcome Pad mattress, Inglesina’s products support babies as they grow. Its award-winning range offers premium Italian style, incredible comfort and practical design perfect for modern family life.

facebook.com/inglesinauk                                                Instagram: @inglesinauk                                         www.inglesina.uk

- ENDS -

For all media and press enquiries, please contact bridget@mediasnug.com, or call 07867 941410

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