Start-Rite Shoes to showcase new SS24 collection and launch innovative measuring technology at The Baby Show ExCeL

Exhibitor Press Releases

06 Feb 2024

Start-Rite Shoes to showcase new SS24 collection and launch innovative measuring technology at The Baby Show ExCeL

Start-rite Shoes
Start-Rite Shoes to showcase new SS24 collection and launch innovative measuring technology at The Baby Show ExCeL

Much-loved British children’s shoe brand, Start-Rite Shoes, will be at this year’s The Baby Show, at ExCeL, London, from 1-3 March. Visitors to the show will be able to get up close to the fitted footwear specialist’s idyllic spring/summer 2024 collection, perfect for little feet embarking on those all-important first steps.

What’s more, Start-Rite will be expertly measuring children’s feet on its stand to give parents peace of mind that their little ones are in the correct size shoes. This includes a unique chance to try out a first of its kind new digital foot measuring tool.

Start-Rite has partnered with SizeWise, which provides a quick and accurate foot measurement from the convenience of a mobile device – perfect for enabling parents to measure their child’s feet wherever they are. The simple to use measurement system means that children will always be in the correct Start-Rite size, giving shoppers confidence when making online purchases. Importantly, this supports healthy foot development and sustainability, as it helps avoid customers having to buy multiple sizes and making returns. The tool will be going live soon on the website so parents can do all this from their own mobile device.

Jennifer Tyley, Marketing and E-Commerce Director at Start-Rite Shoes, said: “Ensuring children are in the right size shoes is critical to their foot development and health, so our partnership with SizeWise, to help parents get an accurate measurement of their child’s feet at home, is really important. We’re looking forward to getting the chance to demonstrate how it works face-to-face with parents, as well as showcasing our exciting new spring/summer 2024 collection at The Baby Show this March.”

Alan Power, CEO at SizeWise, added: “We’re thrilled to be partnering with such an established brand as Start-Rite Shoes at this year’s The Baby Show at ExCeL. We have a shared vision of supporting healthy foot development through accurate sizing, while also enhancing industry sustainability through reduced returns. It’s going to be wonderful to introduce our cutting-edge foot measurement technology, exclusive to Start-Rite, to parents and toddlers in person.”


Spring/Summer 2024

With spring just around the corner, The Baby Show at ExCeL is the perfect opportunity to shop the Start-Rite SS24 collection. There’s a great selection of new styles for little feet, all of which have the perfect mix of fashion, fun, and foot protection to support growing feet. For pre-walkers, gorgeous new motifs will capture the imagination of little ones. Bear Hug, with its cute bear design, is set to be a firm favourite and all styles feature cushioned insoles and flexible soles for the ultimate comfort.

In the First Steps collection, Party in a berry glitter patent design and Dino Foot in French navy leather with fun dinosaur motif are standout styles. With metallics set to be a hit this season, the rose gold leather styles will be popular with parents and little ones alike.

The canvas collection is a summer favourite and features an extensive selection of colourways and vibrant designs that children will love. These 100% cotton and vegan styles all offer comfort and practicality, as they can be popped in the washing machine at 30 degrees to keep them looking as good as new. Great for summer adventures.

Make sure you visit Start-Rite Shoes on stand E60 at this year’s The Baby Show, ExCeL, the UK’s largest shopping and advice destination for all things baby. 

To view the full collection visit a Start-Rite stockist or check out

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