Studies show that as many as 70% of pregnant women experience significant pelvic or lower back pain during pregnancy, most often in the second and third trimesters. This isn’t just a matter of comfort—pelvic pressure is strongly linked to stress urinary incontinence (SUI), one of the most common postpartum conditions.

Hugup has been engineered to address these challenges in a completely new way. Unlike traditional belly bands or compression-based shapewear, Hugup’s Patent Pending design is clinically shown to reduce pelvic pressure by redistributing weight more evenly across the pelvic area. This results in targeted relief, less strain on the pelvic floor, and greater everyday mobility.

The product has undergone research-led evaluation at the Institute of Mother and Child, which confirmed:

“The Hugup product received a positive assessment of its documentation and was accepted at the stage of expert sensory product evaluation, and is currently undergoing user testing at the Institute of Mother and Child.”

Designed with Experts, Made in Italy

Created through collaboration between innovation engineers, physiotherapists, gynaecologists, and textile designers, Hugup embodies both science and style. Key features include:

• Adjustable support belt with elastic and non-elastic sections, providing flexibility where it’s needed and stability where it matters.

• Rotating magnetic buckle for easy, customisable adjustment throughout the day.

• Seamless Italian construction using the same high-performance yarns found in elite sportswear, ensuring breathability, lightness, and no skin irritation.

• Fabric innovation: 100% recycled Nylon 6,6 yarns infused with silver antibacterial ions, machine washable for real-life use.

The result? Support that feels like a gentle hug. Light, breathable, and strong enough to accommodate the 40+ pounds of additional weight many women carry during pregnancy.

Style Without Compromise

Hugup isn’t only about function. With four elegant shades—Mocha Mami, Lust Noir, Bare Nectar, and Sassy Sugar—and sizes ranging from XS to XXL, Hugup is designed for versatility. It can be worn as underwear or outerwear, taking women seamlessly from daily errands to yoga class.

Details

• Price: £329

• Sizes: XS–XXL

• Colours: Mocha Mami, Lust Noir, Bare Nectar, Sassy Sugar

• Made in Italy

Shop now: hugup.com