25 Sept 2026
The Story Behind the Firstride Bowie Baby Carrier
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Wildride started with toddlers. After going viral 29 times and countless parents asking when a baby carrier was coming, we finally said yes, but only if it was something genuinely missing. Working with parents and babywearing consultants, we created Bowie: soft like a sling, easy like a technical carrier, and unmistakably Wildride.
Bowie features premium 100% OEKO-TEX® jacquard fabric, one-handed magnetic buckles, butterfly-style shoulder straps and a supportive neck rest. Tested to and compliant with ASTM F2236 safety standards, and European-made in Turkey. Made for first adventures, sleepy walks and everyday moments.