Haakaa are the creators of innovative, practical and sustainable maternity and baby products for eco-conscious parents. Our multi-award-winning brand is endorsed by professionals and loved by mums around the world.

Haakaa’s journey began in 2012 with a determined mum struggling to find suitable eco-friendly baby products for her disabled daughter that were safe alternatives in a market saturated with plastic (and ultimately for families the world over). Her drive to simplify the parenting journey continues with a diverse range of beautifully crafted eco-products designed in New Zealand. Her story is the essence of love, tenacity and one mother’s spirit to be brave – to embrace all possibilities and challenges in life.

Our Mission is to help mothers and their babies overcome potential challenges from pregnancy to toddlerhood.

We are committed to developing innovative products that address the real-life challenges parents face. Everyday, we strive to enhance our existing offerings, ensuring they reach their full potential.

Our unwavering dedication to constant innovation and strong patent protection underscores Haakaa's commitment to excellence in the infant and maternity field.

We focus on the design, manufacture and supply of effective, practical products to meet the unseen gaps in parents’ needs.

All Haakaa products meet stringent ISO, EU and FDA standards.