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Hugup
- | Sustainable
- | New
- | Clothing - Maternity
- | Health & Wellbeing
- | Second Trimester
- | Third Trimester
Support That Hugs You Back
Meet Hugup. The new standard in maternity support wear that’s changing the game for active mums-to-be.
If you’re currently navigating the aches and heaviness of pregnancy, you’re far from alone. Up to 70% of women experience significant pelvic and lower back pain during pregnancy, most commonly in the second and third trimesters when weight gain and biomechanical shifts are at their peak.
Hugup is clinically proven to evenly distribute abdominal weight away from your pelivis and across other regions of your body. The result? Reduced pressure on your pelvis and lower back, improved posture and mobility. Designed in colaboration with physiotherapists, gynaecologists and midwives, Hugup challenges the notion that pelvic pressure and lower back pain have to be a normal part of pregnancy.
Come and find us at stand F91 to try Hugup for yourself, and find support that really does hug you back.