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Miffy
- | Bathing - Baby Baths/Products/Toys
- | Children's Books & Education
- | Clothing - Baby & Toddler
- | Gifts & Presents / Occasion
- | Toys/Children's Entertainment
- | First Trimester
- | Second Trimester
- | Third Trimester
- | Fourth Trimester (0-3 months)
- | 3-6 months
- | 6-12 months
- | 12+ months
Miffy was “born” on 21 June 1955, when Dutch artist Dick Bruna first drew the character to entertain his young son whilst on a rainy seaside holiday in Holland. The series of picture books which followed used simple illustrations and rhyming text to explore the universal experiences of childhood, immediately earning Bruna international critical acclaim as an author and artist.
69 Years later, the Miffy books have sold more than 85 million copies and is published in more than 50 languages. Based on respect for art and the world of a child Miffy has over the years evolved into a brand synonymous with quality, design and fun resonating with the child if all of use.
Global rights owner Mercis bv carefully manages Miffy’s global explorations through highly integrated business units in the fields of publishing, media and licensing, in collaboration with a network of highly valued partners.