Is my baby's crying normal?

Oodi is a research-informed Finnish baby-tech app designed to help parents get a clearer picture of their baby's crying, while recognising that how the parent is coping matters too.

Oodi has been developed by listening to both parents and healthcare professionals. We surveyed 170 parents about their experiences with infant crying, worked with healthcare experts, and interviewed professionals working in maternal and child health and nursing education.
One problem came through clearly: when you're exhausted, it can be difficult to remember exactly when your baby cried, how long it lasted, or whether things are changing.
Oodi helps parents track crying and see patterns over time. It also puts crying into age-related context using published research, because what's typical changes as babies grow.

But numbers are only part of the story. Two babies can cry for the same amount of time, while two parents can experience it very differently. How the parent is coping matters too.

Oodi is not a diagnostic tool. It is designed to provide clearer information and context while supporting, not replacing, parental instincts or professional healthcare.
Development and testing are continuing in Finland, including a real-world pilot with Finnish child health services.

Oodi is built by Satu Niemelä and Erasmus van Niekerk, experienced baby-tech entrepreneurs who previously developed Onni Care, an award-winning Finnish baby-monitoring product taken to international markets.

Developed in Finland. Launching in the UK at The Baby Show Olympia London in October 2026.