The Baby Show NEC Birmingham | Next Live Event 12-14 May 2023

For bump, baby and you

The Baby Show, the UK’s leading and largest pregnancy, baby and parenting event

We’ve been helping new and expectant parents find everything they need for their growing family since 2002. Our baby shows take place three times a year at the NEC, Birmingham, at Olympia, London and, at ExCeL London.

A one-stop shop for products, services and advice, The Baby Show, at the NEC, Birmingham, May 12-14 2023, is the nation’s largest shopping destination for all things baby. Visitors can compare, try and buy products and enjoy exclusive deals from hundreds of brands. Exhibitors vary from boutiques, online stores to those not on the high street and included well-known brands such as Maxi-Cosi, Cybex, MAM, Tommee Tippee, BabyBjörn, Mamas & Papas, and many more.

Visitors also have the opportunity to hear from the UK's leading baby and parenting experts on everything from preparing for birth, sleep, weaning, and breastfeeding to first aid and development to support you and help you make informed parenting choices.

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Explore our Features

Live Talks Stage

Live Talks Stage

Home to the UK's leading parenting and baby experts.

The Live Talks Stage hosts free expert talks, panel discussions, and celebrity Q&As throughout the show.

Whether you want to start prepping for birth, find solutions to common sleep issues, learn life-saving first aid skills, get breastfeeding off to a great start or find support for your mental health, we have got it covered!

Live Talks Stage


Mothercare x Boots Catwalk

Mothercare x Boots Catwalk

With live shows scheduled over the three days,

Mothercare are excited to present their latest SS22 products on the catwalk. From baby and toddler clothing to best-selling pushchairs, there’s lots to see from this much-loved brand.

Whether you’re a parent-to-be in need of some inspiration and product advice, or a growing family looking to top up your essentials, this stunning catwalk has something for everyone.

Mothercare x Boots Catwalk 

Buggy Testing Track

Buggy Testing Track

At the Buggy Testing Track, a range of prams, pushchairs and buggies can be tried on different surfaces, terrains and features to see how they handle.

MadeForMums' friendly team will be on hand with a wealth of knowledge, experience, and impartial advice to help choose the right buggy for our visitors' needs.  


Buggy Testing Track


General Questions


Q. When is The Baby Show NEC 2023?

A. The Baby Show NEC takes place from 12-14 May 2023.



Q. Are there any other The Baby Shows in other locations?

A. Yes, The Baby Show takes place 3 times a year. The next events are 21-23 October at Olympia London 2022, 3-5 March 2023 at ExCeL London, 12-14 May at NEC Birmingham 2023.



Q. What are the opening times of The Baby Show NEC 2023.

A. The opening times are 9:30 am - 5:30 pm.



Q. Can children attend the event?

A. Yes, we welcome all the family to the event. Children 0-14 years can attend the show for free. They will still require a ticket for entry. If you have forgotten to book a child's ticket, these can be obtained upon arrival.



Q. How can I contact the event Organisers?

A. Please email or visit our contact us page 


Ticket & Booking Queries


Q. When will tickets be on sale?

A. Tickets for The Baby Show NEC 2023 are not yet on sale. Make sure you sign-up to our e-newsletter to get the best subscriber offer.

Sign-up here



Q. How much are tickets?

A. Ticket prices are still to be released, for updates please sign up here.



Q. Can I buy tickets on-the-door?

A. Our online box office will be available for you to purchase your ticket on the morning you decide to come.



Q. Can I buy tickets over the phone?

A. It is no longer possible to purchase tickets over the phone. Please book your tickets online.



Q. I’m having trouble booking tickets or I need to change my ticket to a different day. Who should I contact?

A. For any questions regarding your ticket purchase, either during booking or afterwards please contact See Tickets, our ticketing agent. They can be contacted using their Customer Service Portal.

Click here for the Customer Service Portal



Q. I have brought an E-ticket. Do I need to bring a printout or show it on my smartphone?

A. We encourage you to show your ticket on your smartphone. Please only bring a printout of our e-ticket if you do not have a smartphone. 



Q. Can I book a ticket for my carer?

A. If you have a disability that restricts your ability to attend on your own, to the extent where a helper is needed then a carer is admitted free of charge - however, you must book an adult ticket and then provide your booking confirmation and ask for a ticket for your carer. Please do this via the customer portal.

Click here for the Customer Service Portal



Q. Can I exchange or refund my tickets?

A. Tickets are non-refundable and cannot be exchanged, transferred, or resold for commercial gain. Please contact See Tickets, our ticketing agent for more information. They can be contacted using their Customer Service Portal.




Q. Is there easy access for my stroller?

A. Yes, there are ramps by stairs and lifts are located and signposted on the Atrium and Piazza concourses and by all the escalators. For more information about accessibility at the NEC visit the NEC website.

NEC website



Q. How can I get assistance during my visit?

A. If you have any queries or need assistance during your visit, please contact any member of the NEC staff who will be happy to help.



Q. Does the Live Talks Stage have a hearing loop facility?

A. Yes, the Live Talks Stage has a hearing loop facility.



Q. Will there be a BSL interpreter on the Live Talks Stage?

A. To be confirmed.

Q. What parking facilities are available for Blue Badge holders?

A. For information about disabled parking and to book parking please visit the NEC website.

Book through NEC here



Q. Can I rent a wheelchair at the venue?

A:  NEC Birmingham has available wheelchairs free of charge for blue badge holders and £5 for all other visitors.  However, there is a limited number of wheelchairs and we recommend emailing to enquire about booking a wheelchair in advance so it can be made ready for you on arrival at the venue. Further information on accessibility at the venue can be found on the NEC website.

NEC website


Travel & The Venue


Q. What is the best way to get to NEC?

A. There are several options available to get to NEC Birmingham. Full details can be found here.



Q. What is the postcode for the NEC?

A. The postcode for the NEC is B40 1NT.



Q. Which is the nearest train station?

A. Birmingham International directly serves the NEC, you don’t even need to brave the elements with a walkway linking to the exhibition halls.



Q. How much is parking?

A. Parking at the venue is operated and managed by the venue, NEC Birmingham (not the Organisers). Visit their website for more information and to pre-book your space. 

NEC website



Q. Will there be a cloakroom at the event?

A. To be confirmed.



Q. Where can I eat and drink?

A. There are numerous facilities on-site to cater for all needs and dietary requirements. See here.


Safety & Security


Q. What measures are being put in place to run the show in line with government guidelines against COVID?

A. Book with confidence to The Baby Show, knowing that the safety and wellbeing of our visitors, exhibitors and staff are of the utmost importance to us.

Although we do recommend taking a lateral flow test before your arrival to ensure the safety of yourself and others, you will NOT need to show proof of vaccination or a negative lateral flow text upon entry.

What to expect when visiting The Baby Show Live:

  • Upon arrival, our front of house team will be available to answer any questions you may have 
  • We encourage you to wear a face-covering if you feel more comfortable doing so.  
  • There will be hand sanitiser points available around the building.  
  • If you have questions about any of this information please contact us by email at 



Q. Is proof of COVID status required to gain entry?

A. In line with the latest government guidelines COVID status verification is no longer a requirement for entry into the Baby Show NEC 2023.



Q. Am I required to wear a face mask at The Baby Show?

A. This is currently a personal preference, however, this may be subject to change.


Leading Brands

Brands for 2023 are still to be confirmed though see some of the brands that were on show in 2022



The Baby Show NEC News