Founder of The Dadsnet
Al is the founder of The Dadsnet; the global dad community. The Dadsnet brings dads from around the world into a community, ultimately to make being a dad easier. Creating & sharing relevant content to over 500,000 parents a week through a variety of platforms, The Dadsnet has fast become a trusted voice within the parenting industry.
Bringing quality content and valuable partnerships to its community, The Dadsnet is perfectly poised to reach thousands of dads and cut through a crowded parenting market. The Dadsnet has worked on successful campaigns with the likes of Amazon, Mercedes, Ergobaby, iCandy, CBeebies, LEGO, Nickelodeon, AXA PPP, M&S, Mamas & Papas and many more.
As an individual, Al has presented for some of the UK’s largest parenting brands in online campaigns; Tesco Baby Club, Ella’s Kitchen, notonthehighstreet and Johnson & Johnson. He’s worked with Peter Andre, Pete Cech, Andy Day, amongst others on digital interviews & features as well as appearing regularly on Good Morning Britain as a ‘parenting’ expert.
Al and his wife, Jen, have a successful Instagram account (itstheFERGUSONs) with 30,000 followers where they share insight into real life as 21st Century parents.
Followers on both The Dadsnet and ‘itstheFERGUSONs’ are highly engaged.
Before starting The Dadsnet and becoming an influencer, Al worked as a fully qualified primary school teacher for over five years, whereby presenting to children became second nature to him.