Over 350 brands will be showcasing their best and latest products, with unbeatable exclusive show offers– with highlights being Tommee Tippee, MAM, Cybex, Joie, Nuna, UppaBaby, iCandy, Mamas & Papas, Kyte Baby, Tutti Bambini, My 1st Years – and new for 2025, brands such as The Baby Room at Smyth’s, Mamaruga and Gigil. and dozens of smaller, boutique baby brands.

Included in the ticket price will be the chance to listen to a fantastic list of experts taking to the Live Talks Stage* giving their tips on all things pregnancy, birth and parenting. Household names include Annabel Karmel and Charlotte Stirling-Reed, as well as birth and feeding experts, Midwife Pip, Midwife Zoe, Charlotte Hoskin from My Expert Midwife, Midwife Vic from CSection UK and Danielle Facey, The Breastfeeding Mentor. Key topics covered include sleep, breastfeeding, the baby biome, birth preparation, newborn feeding, weaning and baby first aid – to name a few. Dadvengers and CBeebies’ star Nigel Clarke will be hosting the ever-popular Dads Panel while Alison Perry, host of Not Another Mummy Podcast, will be interviewing actress, radio and podcast host, TV presenter, content creator and author Gemma Atkinson, live on stage.

Mallory Reynolds-Trout, Show Director at The Baby Show says: “Birmingham has such a bustling community of young and growing families. We love returning to the NEC each year as it’s a brilliant venue with easy access for visitors and plenty of space for our exhibitors to show off their latest and best products. We can’t wait to host a whole new audience of new and expectant parents and support them on their first steps as mums or dads, giving them plenty of ideas and great discounts.”

The hugely popular Buggy Testing Track will make a welcome return where guests can try out their favourite buggies across an array of terrains and receive expert advice from the team at Project Baby.

The best chance to try, compare and buy from top brands with exclusive show offers and sample complimentary nappies, wipes from our dedicated Baby Changing Area, for those planned (or unplanned!) changing and feeding stops. There’s also the Baby Show Café with Joie, where visitors can enjoy a welcome break, the Baby Feeding Café, where parents can feed their baby with complimentary baby food, or visitors can indulge in a moment of calm at the Obaby Meditation Station. 

Tickets are £28pp** on-the-door or £18 in advance, and there are some great offers running online until the show, including a Goody Bag Package, which includes two tickets and a Baby Show Goody Bag for just £39.90!

There are also a number of Tommee Tippee packages, where you can buy your tickets AND all your newborn essentials in advance so you can take advantage of some great offers. Visitors can also add on a Baby Show goody bag for only £6, worth over £85! For more information, visit www.thebabyshow.co.uk/nec.

NOTES   

Opening Times:   

• Friday 9th May 9.30am – 5pm
• Saturday 10th May 9.30am – 5.30pm
• Sunday 11th May 9.30am – 5pm

Address: The National Exhibition Centre, North Ave, Marston Green, Birmingham, B40 1NT

*Line up correct at time of publication  

**Excludes transaction fee.   

 About The Baby Show   

The Baby Show is the UK’s leading pregnancy, baby, and parenting event, attracting over 75,000 people each year. Organised by Clarion Events, it is home to unrivalled shopping, expert advice, exclusive offers from top parenting brands, and family-friendly fun.    

Forthcoming events:   

• The Baby Show NEC Birmingham, 9th – 11th May 2025  

• The Baby Show Olympia London, 24th – 26th October 2025  
• The Baby Show Excel London, 6th-8th March 2026