The Baby Show is thrilled to announce an exciting collaboration with Buy Women Built, a consumer movement shining a light on female founded consumer brands. This partnership shines a spotlight on the innovation, creativity, and entrepreneurship of women across the baby and parenting industry.

Visitors to The Baby Show will have the unique opportunity to explore a curated selection of products and brands created by inspiring women, from baby essentials to lifestyle innovations.

Members of the Buy Women Built community now have the opportunity to showcase their brands at The Baby Show, connecting directly with thousands of engaged parents ready to discover, test, and purchase products.

Buy Women Built members should contact the sales@thebabyshow.co.uk to learn more about how their women built brand can be part of this exciting showcase!

You can also explore the directory of women built brands, learn about the women behind them, or submit your own women built brand at https://www.buywomenbuilt.com/

Buy Women Built

Buy Women Built is a consumer movement shining a light on female founded brands, showing who they are and why buying from them creates a stronger, fairer economy, inspiring generations of women.

Today, Buy Women Built brings together over 2,600 female-founded consumer brands, with 1,400 actively using the Buy Women Built Kitemark and engaging in the BWB community through campaigns, activations, and retailer partnerships. By joining the movement, Buy Women Built brands gain access to the Kitemark, feature in the BWB online directory, and become part of a supportive community of like-minded female founders growing consumer brands at every stage.

Born from personal need, 90% of BWB brands were created to solve a problem their founders experienced firsthand. When shoppers simply know a product is female-founded, 30% are more likely to buy - but with the Buy Women Built Kitemark, purchase intent increases to 62%, rising to 74% among women (NielsenIQ x Buy Women Built, 2025). This visibility is translating into real commercial impact, with BWB brands growing at an average rate of 30%, compared to 3% across the total FMCG market, and contributing an estimated £90 million in incremental growth to date.

Buy Women Built now has a dedicated aisle on Ocado and works with multiple of the UK’s most well-known retailers and organisations to spotlight and support female-founded consumer brands, because if you can see it, you can be it.