The Baby Show is delighted to announce the continuation of its partnership with Daisy First Aid at Olympia, London from Friday 23rd to Sunday 25th October 2026. The continuation of the partnership with Daisy First Aid reinforces The Baby Show’s focus on providing practical support and expert-led education, ensuring families leave the show with the confidence and knowledge they need for life with a new baby.

Daisy First Aid is the UK’s leading provider of baby and child first aid training for parents and carers, delivering practical, confidence-building courses across the country. Their ongoing involvement reflects The Baby Show’s commitment to ensuring parents have access to trusted expert advice alongside the very best pregnancy and baby brands.

Education remains a key pillar of The Baby Show, and Daisy First Aid will once again play an important role in supporting expectant parents and families. Visitors will be able to hear expert guidance on baby and child first aid, helping parents feel prepared, informed and empowered as they begin or continue their parenting journey. Nicole Barnard, a Daisy First Aid trainer, will be speaking on Baby First Aid at 10:00am each day from Friday 23rd – Sunday 25th October, at the Live Talks Stage.

Visitors can also head to the Daisy First Aid stand (stand G62) throughout the afternoon for a programme of live talks and practical demonstrations. These sessions will offer parents and carers the opportunity to learn essential first aid skills in an accessible, hands-on format, with dedicated time for questions and answers so attendees can raise their own concerns and get expert advice directly from the Daisy First Aid team.

In addition, all attendees who purchase a Baby Show Goody Bag will receive complimentary access to Daisy First Aid’s Parental Mental Health course, offering further support beyond the show itself. Designed to help parents navigate the emotional challenges of pregnancy and early parenthood, the course provides practical tools and reassurance at a time when support matters most.