The Baby Show Loves Sustainable Products & Brands

Show News

The Baby Show Loves Sustainable Products & Brands

The Baby Show Loves Sustainable Products & Brands
At The Baby Show, we are witnessing an exciting surge in sustainable baby product options, reinforcing the notion that you can prioritize both your baby's well-being and the health of the planet. Join us as we highlight some of the finest sustainable choices for eco-conscious parents that will be available at The Baby Show with Lidl GB, Olympia London from 20th to 22nd October 2023.

Sproot Baby (Stand M54)

Sproot Baby

Wear, send back, reward and upcycle are all a crucial part in how Sproot Baby help parents and the planet to be more sustainable. Sproot Baby's establishment of a circular business model for their products is remarkably transparent and valuable for those who may not be well-versed in sustainability practices. Coupled with their affordability and swift delivery of high-quality baby clothing made from 100% Organic GOTS Cotton, Sproot Baby emerges as the ideal choice for everyday baby essentials.

Bundlee (Stand P81)


Bundlee is a sustainable subscription for modern parents. With babies outgrowing 7 clothing sizes in just 2 years, Bundlee provides a sustainable solution to the ultimate fast fashion. Rent a set of kinder clothes and simply swap as your little one grows. Customers can rent from cult brands including Patagonia, Mori and Mini Rodini, as well as Bundlee Originals, modern classic made from oeko-tex cotton, and available at a lower price to designer brands. Your premium clothes set will be curated especially for your baby to ensure you have all the essentials they need, saving space, saving money and helping save the planet.

Bubbaboo (Stand L51)


Bubbaboo's dedication to crafting children's products from natural, renewable bamboo aligns perfectly with our vision of a more eco-conscious parenting journey. Their choice of bamboo, one of the fastest-growing and pesticide-free plants on Earth, demonstrates a profound understanding of the need for sustainable sourcing. It's not just about the products; it's about the positive impact on our environment and our children's futures. Bubbaboo's award-winning sustainable children’s products made from natural, renewable bamboo. From the cutest bamboo dinnerware for your little one to the softest dream blankets to snuggle up with.

Finnsøn (Stand P95)


Finnsøn is a brand dedicated to sustainable changing bags and accessories, tailored for eco-conscious parents. Inspired by Scandinavian design principles, they offer a range of sustainable lifestyle products for today's modern families. Created by parents, for parents, their collection features luxurious baby changing bags and accessories crafted from recycled materials. They believe in respecting the environment while never compromising on style or functionality.

Love Keep Create (Stand O97)

Love Keep Create

At the core of Love Keep Create's mission lies a dedication to sustainability. Their ethos revolves around transforming clothing that would typically find its way to landfills into something fresh, distinctive, and, above all, emotionally significant.

The beautiful keepsakes they craft are born from garments that might otherwise languish, providing a second chance for cherished items. In doing so, they actively contribute to reducing the carbon footprint associated with the fashion industry. Love Keep Create takes eco-consciousness a step further by packaging their keepsakes and products in reusable cotton bags, offering protection during transit while simultaneously curbing waste like plastic packaging and disposable materials.

Natal Active (Stand M101)

Natal Active

With everything designed to be worn for both pregnancy and breastfeeding, Natal Active’s clothes are designed for longevity with sustainability in mind (rather than just for the short period you have a bump). Also, to help avoid being part of the 350,000 tonnes of clothing that ends up in landfill each year, they have launched a pre-loved scheme, whereby we buy back our customers' preloved Natal Active clothing and resell, recycle or repurpose it - with any funds raised going to the charity Kicks Count - thereby having a doubly positive impact.

Mama Bamboo (Stand N90)

Mama Bamboo

Mama Bamboo was the first European nappy company to be B-Corp certified and they have been named "Best for the World" due to our high environmental credentials. Eight million plastic nappies and 30 million plastic wet wipes are used every DAY in the UK. Not only is this a huge pollution issue, but these products are not good for our babies’ delicate skin. Mama Bamboo provides a sustainable, high performing and convenient alternative. Using bamboo, they’ve found the most natural, luxuriously soft, antibacterial, breathable solution which helps control nappy rash, AND is kinder to Mama Earth.

Wild Nutrition (stand P84)

Wild Nutrition

Wild Nutrition - the experts in women’s nutritional health - have created a range of natural, non-synthetic, Food-Grown® supplements to support mum and baby through pregnancy and whilst breastfeeding. Food-Grown® means the nutrients are ultimately better recognised and absorbed by the body, grown as nature intended. Wild Nutrition is a B Corp company with 100% recyclable packaging, caring for mother nature and the planet as fiercely as she cares for us. 

Moam Organics (Stand E58)


Moam Organic is on a mission to address one of the most pressing challenges our planet faces today: the excessive production of plastic waste. With just 9% of plastic ever produced being recycled and a concerning UN report predicting that by 2050, our oceans could contain more plastic than fish, MOAM is determined to make a positive impact through innovative solutions, including their refillable Aluminium bottles.

These bottles are designed for long-term use, in contrast to plastic containers that can potentially contaminate liquids over time or with exposure to sunlight. Aluminium, known for its infinite recyclability, boasts one of the highest recycling rates when compared to plastic and glass. Moreover, MOAM's pouch refills significantly reduce plastic consumption by 51% compared to their bottle counterparts. To ensure a circular approach to plastic usage, they offer customers prepaid envelopes for sending pouches back, guaranteeing proper recycling through a dedicated partnership program. Additionally, all their product formulas are biodegradable and environmentally safe for aquatic life.

MAM Original PURE Soother (Stand G11)

MAM Pure Original Soother

MAM’s first carbon-neutral soother made from bio-renewable materials is ground-breaking and a first in the UK. The soother button, shield and steriliser box are all made from ISCC PLUS certified Circular PP, which guarantees the safety and superior product quality you would expect from a MAM product, whilst being kinder to the environment, including SkinSoft™ Silicone teat which is easily accepted by 94%* of babies, and the flat, symmetrical shape designed in association with dentists to support healthy dental development. Packed in a handy self-sterilising box, these soothers can be sterilised in just 3 minutes in the microwave. Most of the carbon emissions in a soother’s product lifecycle occur when cleaning and sterilising a soother at home. Sterilising the soother in the MAM steriliser box with a microwave saves up to 77% of CO2 emissions compared to other sterilising methods (e.g., cooking on stove top).

MAM also has a great range of anti-colic glass bottles offering a green option for parents using bottles.

Joie Cycle Collection (The Baby Show Café)

Joie Cycle Collection

The Cycle Collection uses the same metal components as other Joie products, so you can rest assured they are just as safe and long-lasting, but the fabric is made from recycled water bottles. As well as helping to reduce plastic waste, these materials also use fewer resources during production than virgin materials do – and there is no compromise on quality.

Joie is taking this discarded plastic debris flowing into the oceans every year, shredding it into flakes which are then melted and spun into super soft thread which are then knitted into a high-quality durable fabric that’s comfortable and safe for baby.

The cycle range will consist of the Joie versatraxTM, mytraxTM pro, i-SnugTM 2, i-SpinTM 360, i-TrilloTM and rambleTM XL.

Lidl Lupilu Biodegradable Wipes (Stand N40)

Lidl Lupilu Wipes

Lupilu biodegradable baby wipes are award-winning and paediatrician approved! Specially formulated to be mild and gentle on your baby’s sensitive skin from birth. They’re perfume and alcohol free and made from 100% biodegradable plant-based fibres.

What makes biodegradable baby wipes different? For starters, they’re made with natural ingredients that are gentle on sensitive skin. Many eco-friendly baby wipes are also free of harmful chemicals like parabens, sulphates, and phthalates. Plus, they come in packaging that’s from recycled materials, so you can feel good about using them without harming the planet.

Milton (Stand O59)


Did you know that lots of Milton's hygiene products are certified as green? This includes Milton Antibacterial Surface Wipes, Milton Antibacterial Surface Spray and Milton Antibacterial Hand Sanitiser. Their Baby Bottle Cleaner uses 100% plant-based cleaning agents and is 100% biodegradable and their Antibacterial Hand Gel uses 100% plant-based active ingredients from sustainable agricultural raw material (beetroot certified GMO-free).

What makes a product or brand sustainable?

The concept of sustainability can vary from person to person, but there are some common criteria that can guide us in identifying truly sustainable products and brands. Here's a helpful guide to some of these key credentials:

1. Materials: Seek out products that prioritize sustainable materials. This could include items made from recycled materials, organic materials that reduce the use of harmful chemicals, biodegradable materials that minimize landfill waste, or simply materials that are exceptionally durable and built to last, reducing the need for frequent replacements.

2. Supply Chain & Labor Practices: Consider products that take a holistic approach to sustainability. Look for those with supply chains designed to reduce carbon emissions, manufacturing processes that minimize their environmental impact, the use of locally sourced materials to reduce transportation emissions, and energy-efficient production methods.

3. Green Business Practices: Evaluate brands that engage in eco-friendly business practices, such as initiatives to offset carbon emissions through actions like tree planting, efforts to minimize packaging and waste generation, and products that are free from harmful chemicals and additives, benefiting both your child's well-being and the environment.

4. Wildlife and Habitat Protection: Some truly sustainable brands go the extra mile by actively contributing to wildlife habitat protection and conservation efforts. These initiatives ensure that vital ecosystems are preserved for generations to come.

5. Community Engagement and Charitable Giving: Companies that support and give back to their communities demonstrate a commitment to broader social sustainability, enriching the lives of those they serve.

6. B Corp Certification: Keep an eye out for brands that have earned B Corp certification. Certified B Corporations, or B Corps, meet rigorous standards for social and environmental performance, transparency, and accountability, offering an additional layer of assurance regarding their commitment to sustainability.

By considering these factors, we can make informed choices that align with our values and contribute to a more sustainable and environmentally responsible future.

View Full A-Z Exhibitors List


Follow us on social

Follow us on Instagram