Featuring around 350 of the UK’s most popular household parenting and baby brands, including Tommee Tippee, MAM, Stokke®, Cybex, Joie, iCandy, Nuna, Carifit, Nuby and Miffy to name just a few, The Baby Show is a one-stop-shop for everything bump, baby and beyond.

With so many fantastic shopping opportunities available and with great savings, exclusive discounts and deals of up to 50% off to be found, The Baby Show is a must-visit for first time expectant parents or those welcoming another sibling into the brood.

Ensuring those who visit shop smarter and feel confident in their purchasing decisions, visitors to the show can try before they buy with much-loved returning features such as the Buggy Testing Track which hosts a range of prams, buggies and pushchairs to try across different surfaces and terrains.

The Baby Show Café with Joie will also return, where visitors can enjoy a welcome break, the Baby Feeding Café where parents can feed hungry tummies with complimentary baby food and the free to use bottle warmers and microwaves, as well as the essential Baby Changing Area with complimentary nappies and wipes available to use for those who need them will also be back.

Sitting alongside some of the biggest parenting brands, visitors can also discover emerging and boutique brands not available anywhere on the high street, such as Essence of Motherhood, Girls Eat Genesis and Allure Oleum within the New Kids on The Block section of the show.

Over 25,000 people will descend to the show across the three days shopping for their new arrival. Not only can they browse a variety of products, but they can hear from the UK’s best experts on the Live Talks Stage sponsored by Tommee Tippee.

Sharing their top tips and advice on the most important issues affecting new parents including birth, sleep, first aid, newborn feeding and weaning, babywearing and more, experts taking to the stage this year include Gem & Eve from Calm and Bright Sleep Support, Daisy First Aid, Positively Parenthood’s Heidi Skudder, weaning experts Annabel Karmel and Charlotte Stirling-Reed, as well as Midwife Pip and My Expert Midwife to name just a few. The much-loved Dad’s Panel: All Things Fatherhood will also be returning to the stage once more, hosted by TV presenter and father of three, Nigel Clarke.

Mallory Reynolds-Trout, Show Director at The Baby Show says: “Preparing for a new arrival is such a special time – full of excitement, but often a little overwhelming too. That’s where The Baby Show comes in. We give new and expectant parents the chance to explore leading brands, and pick-up must have products at great prices.

We’re delighted to be back at the iconic Olympia, London for our 24th year and supporting parents on their journey once more. It’s always wonderful to see so many people not only discover products that will make their lives easier but also meet and hear from experts who can offer reassurance and share in the joy of this special time. We’re so proud to bring together the UK’s best parenting brands under one roof and can’t wait to welcome everyone to the show.”

This year, The Baby Show is sponsoring and will also play host to the first ever My Baba Awards. Celebrating the very best in pregnancy and baby, brands across the industry can enter the awards for a chance to be recognised as a trusted favourite amongst parents.

Shining a spotlight on innovation, quality and excellence in baby-friendly products, from the best baby gear and parenting must-haves to standout toys, books and pregnancy essentials, the awards will recognise the brands that make a real difference to modern family life and winners will be announced at The Baby Show.

Tickets are just £26pp on the door or £16 in advance. You can also add on a Baby Show Goody Bag, bursting with fantastic baby essentials for just £6, worth over £85.

To find out more about The Baby Show, please visit www.thebabyshow.co.uk/olympia

To find out more about the My Baba Awards, please visit www.mybaba.com/awards.
 

If you would like any information about The Baby Show, our expert speakers, exhibitors or to attend the show, please contact thebabyshow@4media-group.com

Notes

Opening Times

Friday 24th October - 9:30am – 5pm

Saturday 25th October – 9:30am – 5:30pm

Sunday 26th October – 9:30am – 4:30pm

Address

 The Grand Hall, Olympia Events, London, Hammersmith Road, London, W14 8UX

About The Baby Show

The Baby Show is the UK’s leading pregnancy, baby, and parenting event, attracting over 80,000 people each year. Organised by Clarion Events, it is home to unrivalled shopping, expert advice, exclusive offers from top parenting brands, and family-friendly fun.

Forthcoming Events

The Baby Show, Excel London, 6 – 8 March 2026

The Baby Show, NEC Birmingham, 8 – 10 May 2026

Sponsors & Partners

• Live Talks Stage Sponsor:  Tommee Tippee
• Sponsors & Partners: Baby2Body, Bounty, Dadvengers, Daisy First Aid, Emma’s Diary, My Expert Midwife, Parenting Out Loud, ParentStars, Project Baby.
• Product Sponsors: Joie, Obaby, Stokke®.