Celebrating all things bump, baby and parenting The Baby Show sponsored by Pampers will be returning to the beloved Birmingham NEC this spring. Taking place from Friday 8th May to Sunday 10th May 2026, The Baby Show is the UK’s best loved pregnancy and baby shopping event.

With industry experts, trusted brands and household names in attendance, tens of thousands of expectant and new parents are predicted to visit the show across the three days. The ultimate event to browse, explore and discover new and existing brands and products for both parent and baby, The Baby Show provides incredible discounts, amazing deals and exclusive show offers all under one roof.

With over 350 brands showcasing their very best and latest products, The Baby Show is the perfect place for parents to try before they buy. With the opportunity to speak with knowledgeable and friendly experts, ensuring all visitors feel confident in their purchase decisions, those in attendance can shop from the nation’s favourite parenting brands such as Pampers, Tommee Tippee, MAM, Joie™, iCandy, My 1st Years, Bugaboo, Tutti Bambini, Nuby, Joolz, The Baby Room at Smyths, Aptamil, Mamas and Papas, Obaby, Folk & Thread, Live Vida, Foldimats, Gigil, Najell, Cheeky Rascals, Babyprints and more.

Visitors to the show can also discover boutique, emerging independent brands and first-time exhibitors at the Birmingham NEC show, such as Zinzino, Forever Living, Listely, Pure Baby Wipes, First Frames and Trosseau of Nottingham Lace.

Returning fan favourite features will also be back at the show this spring. The Buggy Testing Track led by Project Baby and team, will host a range of buggies, pushchairs and strollers for visitors to try. Stroll across different terrains and surfaces, and get to grips with folding and unfolding buggies, the team of pushchair professionals will be on hand to provide friendly demonstrations, tips and advice to make sure the right purchase is made for visitors and their growing family.

Offering parents and soon-to-be parents the opportunity to hear from leading industry experts, the much-loved Live Talks Stage sponsored by Tommee Tippee will be providing complimentary talks throughout the show across all three days. Guest speakers include Daisy First Aid, Midwife Lily, Charlotte Stirling-Reed, Midwife Pip, Heidi Skudder, Vern Hill, Midwife Marley and more*.

Educating parents on the topics that matter the most at each stage of this exciting new journey, visitors can sit down and relax as they soak up useful tips and tricks on topics including but not limited to, birth, breastfeeding and newborn feeding, sleep, maternal mental health and the fourth trimester, fatherhood and more.

Netmums, The Baby Show’s official podcast and media partner for 2026, will also be returning to the stage for a live podcast recording. Speaking to a familiar voice from the world of parenting, media and family wellbeing, visitors to the show can listen in to an honest and open conversation that will truly resonate with parents and parents-to-be.

Mallory Reynolds-Trout, Show Director at The Baby Show says: “We adore returning to the NEC each year and meeting so many new faces and growing families. The NEC is a brilliant venue with easy access for guests and plenty of space for our wonderful exhibitors to showcase their latest and very best products.

We simply can’t wait to welcome a new set of expectant parents through the doors in spring and support them on those first steps into parenthood with great products, informative talks and fantastic deals and discounts.”

Other returning features to the show will include The Baby Show Café with Joie™ and the Baby Feeding Café, the perfect pitstop for parents-to-be and both big and little grumbling tummies. With complimentary baby food, warmers and microwaves available, as well as an area for mothers who prefer to breastfeed in private, the Baby Changing Area sponsored by Pampers, is also back with complimentary nappies and wipes for all who need them.

Tickets are £28 on-the-door and £18 in advance, with great deals in the lead up to the show online, including early-bird tickets, saving £14 on-the-door until Sunday 15th February. **.

Visitors can also add on an amazing Baby Show goody bag, worth over £75, for just £6 and there are also a number of Tommee Tippee packages, where you can buy your tickets and your choice of incredible Tommee Tippee products in advance.

For more information on all ticket offers and to find out more about The Baby Show, please visit www.thebabyshow.co.uk/nec