A globally trusted voice in modern pregnancy, birth and early parenthood, Midwife Pip brings clarity, calm and confidence to families at one of the most emotionally and physically significant times of their lives. With decades of hands-on clinical experience, Pip combines evidence-based care with deeply human support — helping parents feel informed, reassured and in control of their choices.

Her work reaches hundreds of thousands of families worldwide through her chart-topping podcast, digital education platforms and bestselling book Midwife Pip’s Guide to a Positive Birth. Known for cutting through fear, confusion and information overload, Pip offers honest, practical guidance rooted in science and delivered in a voice that makes parents feel seen, safe and capable.

Beyond her work with families, Pip is also a recognised leader within the profession. She has published research in midwifery and maternity care, serves as Chair of the British Journal of Midwifery Conference, and sits on the Scientific Advisory Board for the Active Pregnancy Foundation — helping shape national conversation, education and best practice across the field.

As Resident Midwife, Pip will be supporting parents throughout the show — creating instant clarity, delivering genuine reassurance and helping visitors leave feeling more confident, empowered and supported than when they arrived.

Visitors can also hear Pip speak live on the Live Talks Stage, sponsored by Tommee Tippee, on Sunday 8 March at 12pm, where she’ll be sharing, Tools and Techniques to Support You During Birth and Labour. This unmissable session will offer practical, evidence-based strategies to help parents feel prepared, calm and confident as they approach birth.

Alongside education and content, Midwife Pip also offers a premium, bespoke support pathway for families seeking higher-touch care across pregnancy, birth and early parenthood through her Your Pregnancy Journey Program. This joined-up model brings together trusted specialists across mindset, nutrition, movement, feeding, recovery and wellbeing — delivering deeply personal, clinically grounded support designed around parents, not systems.

We’re thrilled to welcome Midwife Pip to The Baby Show Excel London 2026 and can’t wait for our visitors to benefit from her expertise, warmth and empowering approach to birth and early parenthood.