We’re excited to welcome Midwife Pip as the Resident Midwife at The Baby Show Olympia, London, 23-25 October 2026

A practising NHS Midwifery Sister and specialist pelvic health practitioner, Midwife Pip is one of the most trusted voices in pregnancy, birth and early parenthood today. She supports families through one of life's most significant transitions with a rare blend of clinical expertise and genuine compassion, an approach grounded in evidence yet always centred on the individual, helping parents feel informed, reassured and confident in the decisions they make.

Her reach extends through the Midwife Pip Podcast, a top charting show across Apple Podcasts and Spotify's parenting charts, where guests have included Davina McCall, Chloe Madeley and Dr Zoe Williams. She's also a regular guest voice elsewhere, appearing on Jamie Laing and Sophie Habboo's NearlyParents and the CBeebies Parenting Podcast, alongside her bespoke service for parents to be and published book with Penguin Random House, Midwife Pip's Guide to a Positive Birth. Together, this work has supported hundreds of thousands of families worldwide, known for cutting through overwhelming or conflicting advice with guidance that is clear, honest, practical and empowering.

Alongside her work with parents, Pip plays an influential role within the wider maternity space. A published researcher contributing to midwifery and maternity care, she is Chair of the British Journal of Midwifery Conference, Chair of the Paediatric Infant and Allergy Conference, and sits on the Scientific Advisory Board for the Active Pregnancy Foundation, helping to shape conversations and standards across the profession.

Meet Midwife Pip at Olympia, London

Throughout the Olympia, London event, Pip will be on hand as Resident Midwife to offer support, answer questions and provide reassurance - ensuring visitors leave with greater clarity and confidence than when they arrived.

Visitors can meet Midwife Pip and her team at stand B31, where they’ll be available for conversations, guidance and additional support on all aspects of pregnancy, birth and early parenthood.

Pip will also be speaking on the Live Talks Stage on Saturday 24th October at 11am to advise on Tools and Techniques to Support You During Birth and Labour (link to stage talk when timetable is live). In this session, Pip will share practical, evidence-based techniques to help parents feel more prepared, supported and in control during labour and birth.

In addition to her education and content, Pip offers a premium, personalised support pathway through her Your Pregnancy Journey Program, connecting families with a trusted network of specialists across mindset, nutrition, movement, feeding, recovery and wellbeing - creating a more joined-up and individualised experience of care.

We're delighted to welcome Midwife Pip to Olympia, London, and look forward to the expertise she'll bring to our visitors this October.