Stand number: F72

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Established in 2013, bbhugme® is a Norwegian brand offering innovative maternity products throughout pregnancy and beyond.


The brand was founded and developed by three chiropractors, who run a franchise of healthcare clinics for pregnant women and children. Today, bbhugme® is an award-winning brand having been a finalist at the MadeForMums Awards, winning Gold for Best Pregnancy Pillow in the Baby & Toddler Gear Awards and several Design Awards.

 bbhugme's philosophy is clear: 'happy mothers mean happier babies' and it continues in its efforts to offer functional and practical products, rooted in Scandinavian values which will support women from pregnancy through to motherhood.