The Gro Company is the UK's leading baby sleep brand and has been helping parents get babies to sleep for almost 20 years. When The Gro Company was founded in 2000, baby sleep bags were practically unheard of in the UK. Nearly 20 years later and over 90% of parents in the UK use them and we are known as the official baby sleep bag brand. Committed to improving safer sleep practices through education, and with a longstanding relationship with The Lullaby Trust, Gro has helped fund vital research to help prevent infant deaths. Gro has continued to create innovative, unique and genuinely useful products for parents. Favourites like the Groegg and Grosnug have quickly become 'must-haves' for newborns. Our commitment to families remains unchanged with all of our range designed to make parenting easier.