London, UK, February 2025. Parents struggling with sleepless nights have an exciting reason to visit The Baby Show at ExCel London from 7-9 March 2025. The Sleep Nanny®, the UK’s trusted expert in baby sleep, is gifting every new Sleep Nanny® app subscriber a luxurious Sleep Essence Candle or Spray, a beautifully crafted sensory sleep aid designed to help babies (and parents!) relax into a restful routine. 

As a headline speaker at the event, Sleep Nanny® founder and internationally renowned sleep expert Lucy Shrimpton will deliver her must-see keynote, "It Starts With Sleep," on Saturday, 8 March. In this powerful talk, she will share essential insights on how sleep impacts a baby’s development, emotions and family wellbeing, arming parents with the knowledge they need to create healthy sleep habits from the start. 

"The early months of parenting can feel overwhelming, especially when sleep deprivation kicks in," says Lucy Shrimpton. “That’s why we’re not just offering advice, we’re giving parents a tangible sleep solution to take home alongside the sanity-saving content inside our app.” 

Sanity-Saving Sleep Support for Parents 

The Sleep Nanny® app is a game-changer for tired parents, offering expert-led sleep plans, step-by-step troubleshooting and on-demand guidance to help navigate sleep regressions, night wakings and early starts. It’s packed with reassuring, easy-to-follow advice to help parents manage disturbed sleep, tricky nap transitions and the emotional rollercoaster of newborn life. 

At The Baby Show, visitors can subscribe to the app for just £19.99 and receive a free Sleep Essence Candle or Spray (RRP £25), a gift designed to enhance relaxation and support a peaceful sleep environment for the whole family.