The UK’s leading pregnancy and parenting event, The Baby Show, has joined forces with digital fashion and lifestyle mall, LetsBab, to create their first official app for the Olympia Show.
Helping visitors get the most out of their day, with access to exclusive show experiences, live updates on talks taking place and unmissable discounts and competitions, the app will be an essential download for those visiting the show this year.
The Baby Show, with MadeForMums, returns to Olympia London from Friday 18th until Sunday 20th October and the LetsBab app is already available to download from App Store or Google Play, with The Baby Show features going live from Monday 14th October.
LetsBab will be officially launching their Kids section at the show and will be taking a stand where those with the app will be able to take advantage of the LetsBab photo booth for a fun family-themed bump and baby picture for free!
As well as this, LetsBab will be hosting a panel discussion on Saturday 19th October at 2.30pm all about empowering women during maternity leave. Bonnie Takhar, founder and CEO of LetsBab, will be joined by two other inspiring female entrepreneurs – Gemma Metcalfe-Becker of Mutha.Hood and Laura Williams of The Modern Nursery, where they will share their stories, and discuss how to overcome the challenges of balancing work and family, and the options out there for those considering starting their own business and make money from their ideas.
Zoe Bonser, Show Director at The Baby Show says: “We are hugely excited to partner with LetsBab and support them as they officially launch their Kids Section at The Baby Show. Their app is a must-have for savvy shoppers looking for inspiration – and a brilliant way to earn a little extra cash.
“Bonnie Takhar is an incredible woman who has had a hugely impressive career and we can’t wait to share her expertise and advice with the thousands of visitors who will attend this year’s show.
“We’re always looking for new and innovative ways to improve the visitor experience and we believe this new app will get everyone even more excited about coming to the show, help them plan their day and ensure they don’t miss a thing!”
LetsBab will also be hosting an exclusive launch event for the Kids Section before the show opens on Friday 18th where media will be invited to listen to a Q&A with Bonnie Takhar as she talks about her experiences in fashion and retail – from working at the likes of Charlotte Olympia and Jimmy Choo, working alongside Sarah Jessica Parker and on how she came up with the amazing idea for digital mall, LetsBab.
LetsBab is a marketplace, where you can shop and share products with your friends and - best of all, get paid for it in cash! It is home to thousands of incredible brands that you can browse, then share an item with another – and if they buy the item based on your recommendation you will automatically be paid a percentage of the cost.
Bonnie Takhar, CEO and Founder of LetsBab says: “We are thrilled to be the official app of The Baby Show. We launched LetsBab earlier this year to hugely positive feedback and we have been curating our digital mall to contain the very best brands including ASOS, Mango, Made.com and The Body Shop. At The Baby Show, we will be officially unveiling the kids section of LetsBab where you’ll be able to buy from yet more brands who will be exhibiting – including Tiba + Marl, Totter + Tumble and Pattie & Co and many more.
“As well as shopping through our digital mall, users can share genuine recommendations for products to friends and family, earning money if a purchase is made. We can’t wait to meet all the new and expectant parents at The Baby Show and give them a savvy way to share the must have products that they find at The Baby Show with their community.”
The Baby Show, with MadeForMums, has been running for 17 years and has over 200 exhibitors offering the latest and best pregnancy and baby brands. More than 70,000 new and expectant parents attend each year, seeking the opportunity to try products before they buy, and listen to the abundance of expert advice that will be on offer. Olympia’s show is set to be one of the best shows yet with a fantastic line-up of speakers including Loose Women favourite, Stacey Solomon, presenter and author of Happy Mum, Happy Baby, Giovanna Fletcher, and fitness fanatic, founder of YogaBlitz and reality TV star, Casey Batchelor. The Live Talks stage will also host many of the UK’s leading parenting experts from the world of sleep, breastfeeding, weaning and birth taking part in talks across the three days.
The Baby Show, with MadeForMums, will take place at Olympia London Friday 18th until Sunday 20th October 2019. For more information visit www.thebabyshow.co.uk/olympia.
The advanced ticket price is £14.70pp* for Friday and £15.70pp* on Saturday and Sunday, while on-the-door tickets cost £20pp.
*A £2.20 transaction fee applies per booking. Advance Box Office closes midnight 17/10/2019.
Date published: 20/08/19