How did the idea of LetsBab come about?
Whilst I was on maternity leave I came up with the idea of launching a platform for people to make and receive recommendations to friends and family. I was already aware of the power of the personal recommendation and it was really a way for me to channel my energy and skillset. The sentiment of ‘If I had a pound for every time I recommend this…’ was something I heard time and time again and I saw a clear opportunity to enable others to be empowered and feel connected whilst doing something we already do – share ideas and recommendations.
Where did the name LetsBab come from?
The origins are actually from how I was feeling at the time. During maternity leave I felt so confined and wanted to feel some freedom like a butterfly almost, that was the emotion so originally I called the company BeAButterfly as I craved freedom and empowerment. This eventually became LetsBab, which I love as it feels like a real call to action.
How does LetsBab work?
LetsBab is a digital mall where you can shop and share products with friends and best of all get paid in cash. It’s really simple - you click on a brand, choose a product, share it through any channel you choose, your friend clicks the link & buys the product. Ping you get cash deposited into your bank account. Keep it or donate it to charities in the app.
How did your career change after having a baby?
I understood the true meaning of a ‘juggle’!
How do you balance your work with your family?
I am an extremely organised person, plan, plan, plan are my middle names BUT it’s still a real juggle. While I was building Charlotte Olympia (which was another startup). I would fly to Hong Kong, Taiwan and Japan in four days from London in order to not be away from home too long. I also try to keep balanced with a 10-minute meditation every day, if I can squeeze it in.
Which mums or dads inspire you?
I am incredibly inspired by stay-home parents. I think this is a much harder job than having the option to run off to work
What advice do you have for any mums and dads who have an idea of starting their own business?
It’s an overwhelming thought especially when you have little ones to look after but you are still young enough to try. Nothing ventured, nothing gained. GO FOR IT.
What’s your proudest mum moment?
When I gave birth to my son and when he walked down the aisle of a church in his first ever Christmas play
What do you find the most challenging about being a mum?
School holidays, the juggle is 100 x times harder. You want to be present but the world keeps moving and its difficult to be available for six weeks!
What is the most enjoyable thing about being a mum?
I get to be a kid again (at times)
Have you passed on your passion for fashion to your son?
In answering this question, I thought to ask Tristan what he thought. His answer was "absolutely NOT"
Who’s your support network? Who’s in your village?
My husband is my immediate support network and I have very close circle of friends and family, not a ton but an important few.
You spent a lot of time in New York. Is parenting in the US different to the UK? How?
I think a parent is a parent everywhere. Same joys and the same challenges. The US & UK differ in the primary education system
Are there any baby products or gadgets you can’t live without?
At the time when my son was a baby, I couldn’t live without the video & sound monitor and the swaddles from Aden + Anais
Bonnie Takhar is the Founder and CEO of LetsBab, a digital mall that is disrupting the retail landscape and digitalising word of mouth. Takhar, a seasoned fashion executive with over 20 years’ experience. In 2009, whilst at home on maternity leave, Takhar came up with the idea of launching a platform for people to make and receive recommendations to their trusted friends and family. Looking for a means to channel her energy and natural skillset, and well aware of the power of the personal recommendation, the origins of LetsBab were born. The sentiment of “if I had a dollar for every time I recommend this….” was something she had heard time and time again, but which had never been realised. She saw a clear opportunity to enable others, like herself, to be empowered and feel connected, whilst doing something they naturally already did – sharing ideas and recommendations, which is based on a shared economy.
LetsBab are officially launching the Kids Section of their digital mall at The Baby Show. Visit Stand E61 to find out more about the app and to get a free bump or baby photo! Plus, don’t miss their panel discussion ‘Turning Business Dreams into Reality While on Maternity Leave’ with Bonnie Takhar, Gemma Metcalfe-Beckers and Laura Williams on Saturday 19 October at 1.15pm.
* Published Monday 9 September 2019