Anyware Kids

Stand number: F105

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Born from a desire to create an alternative to throw-away fashion for children and to challenge the shopping habits of parents around the world, Singer-songwriter Jessie Ware and Award-winning designer George Reddings came together to create anyware kids.

Simple, modern clothes that are designed to fit your child for longer, with adjustable straps, sleeves and legs that roll up or down and drawstring waistbands, combined with clever sizing based on height rather than age, means that the styles should fit for over a year rather than just one season. 

The unisex styling and classic oversized shapes make this an easy-to-wear year-round collection without the distraction of seasonal and subjective graphics or prints.
Championing UK manufacturing and using all-natural fabrics, the premium quality workmanship encourages you to shop better, wear for longer and pass on.

Buy less- waste less. Better for you and better for our planet