Bounty came into being in 1959, founded by Bill Hopewell-Smith, who had the foresight to see that mums' needs vary at different life stages. Family life 55 years ago was a world away from how we live today. Mother’s role was to stay at home, keep the house and raise the children while father went out to work. But while poor old mum had plenty to live up to with advice from the Good Housekeeping Guide, she had nowhere really to turn to find out how on earth to look after a baby! Suddenly, with Bounty, mums had a source of pregnancy and parenting information, along with the chance to find out about and sample products related to this new life-stage. Mums' roles have changed immeasurably since 1959, as have family relationships and dynamics, but being a parent will always feel like taking a step into the unknown, so Bounty will always be a welcome member of the family. Bounty support families in the transition to parenthood, through each key life stage, from pregnancy to birth to toddler to pre-school. They aim to be the first place new mums turn to for advice, help, reassurance and information. As well as providing new mums with the timely advice and expert knowledge new mums need, they introduce carefully chosen products and services to mum that they know, as parents, can be invaluable through the different key stages. Every mum that registers with us is eligible to receive a total of four Bounty Packs; filled with free samples, money-off vouchers and useful information, plus free guides offering practical, up-to-date information, advice and guidance from pregnancy and beyond. In supporting mums, they’re also supporting the healthcare professionals caring for them, by operating as a responsible and giving commercial business. And, like any parent, they're extremely proud of our whole family.