Chicco has become a household name for parents across the United States thanks to products like their #1-rated KeyFit® Infant Car Seat, but did you know that they are an Italian brand with sixty years of worldwide expertise in everything for baby?
Chicco was founded in 1958 by an inventor and developer of pharmaceutical devices named Pietro Catelli. After the birth of his son, Mr. Catelli expanded his work into the world of baby products and dedicated himself to creating better solutions for parents and babies. Since then, Chicco has grown into a global brand with a presence in 120 countries, offering everything from baby gear to nursing, toys, apparel, shoes, and baby care products.
Solid Passion for Life
Chicco is a division of the global corporation Artsana, S.p.A. Under the umbrella of the Artsana Group, Chicco proudly stands with their sister brands like Boppy®, Prénatal, and Pic Solutions to offer innovative, quality products designed to enhance your life, not only during childhood and parenthood but throughout all the other stages as well.
An Italian Heartbeat
They're proud of their Italian heritage. It's where they get their name, their rich legacy of quality and innovation, and of course, their chic sense of style. Headquartered less than 30 miles from Milan—a fashion capital of the world— Chicco is dedicated to staying ahead of the design curve. Their fashion team travels around the globe to track style trends and scout for new innovations in comfort, performance, and aesthetics. Because they know that style is just as important as functionality when it comes to your baby gear.
Committed to Families
They love babies. They love helping them feel safe, comfortable, and happy. They love parents, too. That's why their passion to support and encourage families extends beyond their products. Chicco proudly partners with organizations like Mission Bambini, Delivering Good, CJ First Candle, GOOD+ Foundation®, the Jackson in Action Foundation, the Jim & Tabitha Furyk Foundation, and Operation Shower® to help protect children and make the world a better place for families in need.
The Happiness Lab®
At Chicco, they are always innovating, working towards the next "big thing" that's going to revolutionize parenting for the next generation. Osservatorio Chicco—translated The Chicco Observatory and affectionately known as The Happiness Lab®—plays a key role in this effort. Located in Italy at the heart of their brand, the Observatory partners with pediatricians, ergonomists, parents, and—most importantly—babies to learn about how they grow and interact with the world around them. Through the help of the Observatory, Chicco products are engineered for safety and comfort and designed to accommodate babies throughout every stage.