AboutEvery baby deserves the very best start in life. To us, the best start means a loving, safe home, good nutrition and products that do no harm. Products that support caregivers during those first exhausting, exhilarating, proud years of parenting. Products that are affordable, yet designed to be easy to use, and made from non-toxic materials. We design New Edition products in New Zealand to be safer for people and kinder to our planet. Then we package them with care, so they reach you in pristine condition and help you reduce waste. Because we figure you have enough of that to deal with right now.
We use natural ingredients and materials that are responsibly sourced, and all of our products are rigorously tested and proven. We work hard to reduce our impact on the environment by cutting excessive packaging waste and stopping harmful chemicals from entering our wastewater and landfills.