Marketing Support

The Baby Show Marketing Campaign Reach 

The Baby Show run a tailored strategic marketing campaign in the build-up to the event targeting an audience of approx. 12 million. 



Online Activity – targeting circa 4.5 million users per month across sites such as Emma’s Diary, MadeForMums, Tommee Tippee, NCT, See Tickets and Olympia London 

Press Activity – targeting circa 5 million readers per month across parenting media, nationals and local press, consumer lifestyle and broadcast 

Direct Mail & Leaflets/Poster Activity – targeting circa 220,000 new and expectant parents through mailing packs via Emma’s Diary, The Baby Show databases, NCT, Hospitals, Private Clinics and Olympia London 

E-mail Activity – targeting approx. 500,000 new and expectant parents using databases such as The Baby Show, Emma’s Diary, MadeForMums and NCT 

Social Activity – targeting 2 million such as See Tickets, Tommee Tippee, MadeForMums and Emma’s Diary 

Exhibitor Activity - all exhibitors are provided with promotional leaflets and posters, website and show guide listings and are put directly in touch with the PR team to help promote any products launches or news.