04 Aug 2022

New to Olympia 2022 – New Kids on the Block

New to Olympia 2022 – New Kids on the Block

Announcing the launch of New Kids on the Block – an area dedicated to small businesses and emerging brands launching into the nursery marketplace.

With our Olympia show now occupying two halls for the first time – the National Hall and the Grand Hall, we have the opportunity to create an area for a limited number of brands who are either truly small boutique businesses or fledgling companies recently launched. This is an amazing opportunity for these brands to connect with thousands of expectant and new parents, launch their products into the nursery industry, get market feedback, raise awareness of their brands and be part of the UK’s largest and best-loved event for pregnancy, baby and parenting event.

Visitors will discover boutique and unique products not found on the high street. Plus, have the added bonus of knowing they are making a difference, supporting genuine small businesses and future stars of the baby industry.

Brands already taking part include House of Margaux, Eddie & Bee and D for Doula with more to be confirmed soon. See more brands below.

  • Selling traditional baby clothes and accessories along with beautiful hand knitted moses baskets. We have an amazing Instagram following and forever greatful of this. By supporting a small business yo ...
  • Bebekish offers organic, sustainable, high quality, soft, comfortable, safe and secure ethical products that will keep children happy and comfy all day along. We love organic cotton and bamboo fabric ...
  • D for Doula

    Stand: L71
    DforD is a multi functioning, design-led, sustainable pregnancy label. Made fairly in London, England, supporting local design studios designed by Dionne, Doula and qualified Midwife. DforD debuts wit ...
  • iCandy

    Stand: K66,K56 Lounge
    Combining innovative design with unsurpassable craftsmanship, iCandy is an award-winning creator of beautiful British pushchairs. The family-run business, now in its 4th generation, is the proud winne ...
  • Rosa & Blue

    Stand: O89
    At Rosa & Blue, we specialise in creating luxurious and breathable sleepwear that is designed to help your baby ease into a peaceful night's rest. Our products are gorgeously soft, thanks to our use o ...
  • Everything you need to prepare for birth, baby and postnatal recovery, in one place. Mindful Birth support packages are for all birth preferences and all paths to parenthood, from the 1st to the 4th t ...


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