Product Launches

Product Launches

Along with unbeatable shopping and abundance of free advice and support, The Baby Show is also fantastic for discovering brand NEW product launches.


When attending The Baby Show Olympia, you will be some of the first people to hear about the product launches from the UK’s top leading baby brands including, Tommee Tippee, Mustela and Babycchinos. This is a great opportunity for you to try before you buy and ask any questions to the brand ambassadors.

Babycchinos - Stand H39

Babycchinos - Stand H39

Babycchinos London has commissioned a limited edition 'Baby Sussex' Changing Bag, dedicated to the Duke & Duchess of Sussex's new family.
Inspired by our Bucket zip family, this duffel bag has the same convenient free-standing frame which keeps the bag open, whilst you get in and out of the bag with one hand! This bag is a very modern grey which suits both parents and baby alike. The bag has been finished off with our "Babycchinos London" logo, giving this bag our signature touch - the very first bag of it's kind.
The large capacity and style make this the ideal bag for long trips, your hospital bag or weekend trips. Keep all your essentials organised and accessible with nifty compartments and pockets. Our bags are lightweight for maximum comfort and have many compartments and pockets as well as large load-bearing straps for ease of comfort when out and about.

FamilyAlbum - Stand F70

FamilyAlbum - Stand F70

FamilyAlbum is excited to announce that the app's album page will support British English beginning in early October. Later that month, the FamilyAlbum team will participate in the Baby Show at Olympia London for the first time. According to creator Kenji Kasahara, these two developments are part of a greater effort to cater more directly to users in the United Kingdom.

FamilyAlbum is a popular photo and video sharing app that allows busy parents to simply, easily, and securely share photos and videos in real-time with only family members they invite. With free and unlimited storage, users can upload as many photos and videos as they like. The app is completely ad-free and also includes special features that make communicating with the entire family easy and fun. With over 5 million users worldwide, FamilyAlbum continues to grow as it supports the journeys of families everywhere. 

HexNex Teething Jewellery - Stand B93

HexNex Teething Jewellery - Stand B93

Introducing our brand new "You Are My Sunshine" muslins to the HexNex range, as part of our exclusive Lullaby Collection with illustrator Rachel Gale. These muslins are 100% bamboo, making them super soft and gentle on baby's delicate skin, as well as being eco-friendly. They feature the lyrics of this favourite lullaby in Rachel's signature handwritten font, along with her cute and whimsical illustrations. Every muslin comes beautifully presented in a gift box, complete with a "Letter to My Baby" writing kit. Use the gorgeously illustrated writing paper to write a letter to your baby for them to read in the future, pop in the envelope and seal it with one of our special "Open Me" stickers, allowing you to set the date in the future when your little one will read it. The perfect gift for any new mum, mum-to-be and great for baby showers too!

KURA Organics - Stand H57

KURA Organics - Stand H57

KURA Organic Baby Wrap (RRP £49.99)
The stylish solution to keeping baby warm and comfortable in car seats and pushchairs.

  • 100% GOTS certified organic cotton
  • Quick and easy to use
  • Comfortable, safe and breathable
  • 3 and 5 point harness friendly
  • Fits most travel systems
  • Machine washable
  • Suitable for babies aged 0-6 months


Available in 3 colours: Pebble, Sky or Sorbet

Lindex UK Fashion - Stand B100

Lindex UK Fashion - Stand B100

Lindex Baby products are launched on a continual basis through each season.

little.B - Stand D98

little.B - Stand D98

little.B is expanding its range and excitingly launching their ''little Gym''. Their natural pine wooden arch is complemented by a set of four little toys that can be chosen from the pick & mix range.
The two origami shapes, ''Ahoy'' the boat and ''Windy'' the windmill, are made using their traditional origami fold technique and then coated in a fine clear wax process to ensure the shapes are waterproof and can resist little one's grasps. The other two wooden toys are made from natural elmwood beads, natural cotton cord and Food Grade Safe Certified Teething Beads. All the toys can easily be removed from the arch to then create stylish bedroom decorations and also on the go toys for the wooden items, creating a truly lasting essential for your little ones.
And what more... this versatile baby gym can easily be folded to store against a wall when not in use, saving space for the home and then, later on, become a mini tent for a puppet play.
This clever new product is in complete harmony with little.B brand ethos of style, quality, sustainability and functionality.

MaD BaG Baby Bag - Stand H61

MaD BaG Baby Bag - Stand H61

MaD BaG has one objective; to offer families a tool to spend more time living and less time looking for things at the bottom of a bag. Made to last, using genuine saffiano leather, the MaD BaG Baby Bag has a modular interior unit that can be removed or even flat packed, easily enabling you to configure your preferred layout.

The MaD BaG includes:

• Two thermal pockets, each able to hold up to three milk bottles, two pouches of baby food, plus a bowl & utensils

• Two hard pocket units with slotted lids for easy access. Perfectly sized for the obligatory nappy rash cream, teething toys & gels, medicine, or even lip gloss

• One fitted nappy & wet wipe compartment & a centrally located changing mat

• Re-enforced studded bottom for upright balance, a key ring for those car keys we love to lose

• Available in seven different handle colours

Mama Bamboo - Stand A81

Mama Bamboo - Stand A81

Bamaboo is a new, eco-friendly nappy with a 100% compostable, corn-starch-based wrapper.

For parents looking for premium quality, eco-friendly products, award-winning Bamaboo nappies and wipes provide babies with a gentle, safe and comfortable experience. Independently tested to ensure they’re suitable for even delicate, newborn skin, they are hypoallergenic, naturally antibacterial and contain no harsh chemicals for a softer-than-cotton, high quality feels against babies’ skin. Along with bamboo’s natural temperature-regulating and moisture-wicking properties and the liner’s breathable qualities, these nappies can also reduce nappy rash.

Bamaboo wet wipes are made from 100% compostable non-woven bamboo, sourced from certified crops. The wipes are registered with the Vegan Society and contain over 98% water and plant-based ingredients. They are gentle and kind to babies’ skin.

Muslinz - Stand D87

Muslinz - Stand D87

Leopard print muslinz launching soon and cute unisex woodland print baby grows with matching hats.

Mustela - Stand D83

Mustela - Stand D83

Cicastela Repairing Cream - This Cicastela® repairing cream is ideal for daily boo-boos of baby and child from birth on(1).
(1)Babies out of NICU

- Promotes effective skin repair (Hyaluronic Acid)

- Provides immediate and long-lasting soothing comfort (Panthenol)

- Purifies the epidermis (Copper-Zinc)

- Protects the skin barrier to preserve its richness (Avocado Perseose®)

Application Areas - For minor irritations and redness from birth on. Can be applied to the mouth area, red patches, skin folds, redness in the diaper area, scratches, traces of chickenpox and insect bites.

Núby - Stand F60

Núby - Stand F60

Ultimate Double Breast Pump Kit £100 - Kit includes everything you need for your breastfeeding journey - Award-winning double breast pump, silicone collector pump, Bottles, Breast Pads, Milk Storage Bags & a dummy.

  • UV Dummy Steriliser only £15
  • 2 x Reduce Reflux Bottles only £8
  • Electric Steam Steriliser & Dryer only £35 
ONK - Stand F108

ONK - Stand F108

ONK is launching its style-savvy toddler and baby safety reins in standout, look-at-me-designs and bags of personality at this year's Baby Show. Created by a single mumpreneur in the South West of England, ONK reins are for little explorers everywhere. 

PK.BEAU - Stand H3

PK.BEAU - Stand H3

The ARLO - Premium stylish and practical, the ARLO is the only bag you need for everyday parenting. Contemporary unisex style, with a wealth of functions to help make parenthood a 'walk in the park'. Made from luxurious Vegan Leather, with wipe cleanable linings and chunky metal zips, the Arlo is a multifunctional statement bag for the fashion-conscious, modern parent. Larger than your average backpack, it's suitable for multiple mini's. With lots of storage and a host of cleverly designed features, it's the ideal, hands-free choice for heading out and about.

The ARLO comes complete with changing mat, stroller straps and a removable waterproof matching clutch bag.
 

QUARTERPAST - Stand E103

QUARTERPAST - Stand E103

QUARTERPAST Turmeric Lemon, Ginger & Honey
Rich in flavour and packed with health benefits, this soothing combination is perfect for the colder months! Have a cup of this heavenly infusion and enjoy the nourishment in your body!

Tommee Tippee - Stand B60

Tommee Tippee - Stand B60

Introducing the new Quick Cook Baby Food Maker. When you want to give your baby the best, the Tommee Tippee Baby Food Maker helps you to serve up healthy home-cooked meals with less mess and less stress. Steam and blend fruit, vegetables, meat and fish to give your little one a real taste of the world as they start weaning. Start with simple purees then move onto chunkier textures as their tastes develop, using the steam or blend functions or a mixture of both. With a handy steamer basket for faster steaming and a 200g max capacity jug, you can feed your little one with perfectly sized portions from first weaning to healthy appetites.

Twinkedust - Stand H51

Twinkedust - Stand H51

We will be launching our new Deer Collection lounge suits at The Baby Show. These are made from 100% super soft cotton and are made in the UK. They can be worn as tracksuits or at home for lounging and sleeping in, the choice is yours!