Buggies, Prams & Strollers at Olympia




Try, compare and buy

a huge range of pushchairs, strollers, buggies

prams and doubles


Why spend hours trawling the internet, trying to find which pram, buggy, or pushchair you need, when one visit to the Baby Show can answer all your questions and help you find the right solution?

What should be a simple search for a pushchair, can quickly turn into an overwhelming minefield of colour pack options, seat recline angles, chassis weights, and not to mention whether it’s a buggy, pram, or pushchair that you actually need!

At the Baby Show, we have all the UK’s top brands under one roof with experts on hand, so you can find, try and buy the right product that meets your needs and budget.

Prices can range from £300 to £2,000, so it can be very worthwhile looking at a few options in person before investing your money.

We even have the Buggy track so you can take your preferred buggies for a test drive!

  • Compare buggies & strollers
  • Buggy Demo
  • Buggy Close-Up
  • Buggy Track

Exhibitors & Brands

2022 exhibitors

See some of the brands who are exhibiting with us at London Olympia in October 2022






Q. Will a wide range of buggies, prams, and strollers be at the show?

A. A huge range will be on show to see and try!

  • The unique purpose of our show is to give you the widest possible range of products under one roof, so when it comes to buying a buggy, pram, or stroller, you really should not need to go anywhere else other than The Baby Show.



Q. Can I try out the buggies at the show?

A. Yes, one of the main advantages of a show is that you can physically try out and test a huge range of products before buying. 

  • Test for yourself how easy they are to fold down, how heavy are they, do they have the right amount of storage space, are they comfortable to walk with (on the Buggy testing track), and more.



Q. Can I get advice on what I need?

A. Yes!

  • There are numerous experts on hand to discuss your needs and budget, and the options available. 



Q. Do retailers and brands offer ‘show discounts’?

A. Most offer great ‘show deals’

  • Retailers and suppliers are acutely aware that you could find the product you want at the show, then go off to try and find something cheaper online. Most offer great ‘show deals’ so you also get the best value on your purchases when attending the Baby Show too!



Q. Do your suppliers and retailers offer home delivery?

A. Yes

  • You do not need to struggle around the show carrying all your purchases, as most suppliers, especially for pushchairs, buggies, and prams will offer home delivery options.


Q. What other products are on show?

A. 1,000's of other maternity and baby products are on show:

  • From larger items such as car seats and accessoriescarriersslings, and furniture

  • To accessories, art and photography, bathing, changing, clothes, food, nursery furnishing, furniture, gifts, organic, safety, skincare, sleep, technology, and toys.





Latest prams, buggies and strollers

  • THE POWER OF EVOLUTION Following on from the feats of the egg stroller, this is egg2® – egg® Reborn. Designed in Britain with the style conscious parent in mind, egg2® introduces the concept of evolut ...
  • The iCandy Orange Crush is the ultimate companion when it comes to parenthood and the beautiful, multi-functional pushchair is ready for the adventure, every step of the way.   Functionality modificat ...
  • The iCandy Peach 7 is the ultimate pushchair for first time parents, a definitive, luxury single to double pushchair beautifully engineered, and designed to fit perfectly around you and your baby. Sui ...
  • The Award Winning Egg 2 in STunning Jurassic Black Gold Edition is only available at selected retailers. Visit Tiny Feet on Stand D20 to see the limited edition and place your order.  Save over £181 o ...
  • The Award Winning Egg 2 is now available in this Stunning Limited Edition Jurassic Gold. Visit our retailer Tiny Feet on Stand D20 to see this beautiful edition and order yours whilst stocks last!!!
  • The travel far, experience more, enjoy most pushchair. We know so much adventure awaits, so meet your match in the Joie versatrax. Suitable from birth with flat reclining seat Adjustable forward and r ...
  • Self-folding and featherlight, this 3in1 hardworking helper makes every outing a walk in the park. 3 strollers in one with compatible infant car seat and carry cot (sold separately) Featherweight at j ...
  • Meet the driver of your dreams, with tons of ways to use and fun ways to fold. 4in1 multitasker cleverly combines carry cot, infant carrier and forward or rearward facing seat all in one (carry cot an ...
  • The iCandy Orange is the ultimate companion when it comes to parenthood and the beautiful, multi-functional pushchair is ready for the adventure, every step of the way. Functionality modifications, so ...
  • The iCandy Lime is a multi-functional, compact fold travel system that is the perfect choice for parents who want the functionality of a large pushchair but also the lightweight, ultra-compact nature ...
  • The new iCandy Peach 7 Designer Collection Cerium pushchair is intended for those seeking out the most exclusive of iCandy models. Combining iCandy’s quality, innovation, and safety with its super chi ...
  • Experience the fun and freedom of shopping in the city with the Gazelle S stroller. With a complimentary detachable Shopping Basket combined with a huge stroller basket, this is the ideal companion wh ...
  • Achieve every possibility with the Milano Plus collection, the newest addition to the Mee-go range. With its stylish and design-led aesthetics, the Milano Plus is now more functional and practical tha ...
  • This Woven Grey signature edition of our Ocarro pushchair is crafted from brushed twill fabrics with a quilted cotton chambray blend hood lining, and finished with beautiful leatherette details. 
  • Taking a walk, popping out for an ice cream, or just enjoying some fresh air, the Joolz Aer is your best buddy! It’s a compact, lightweight and collapsible buggy. It’s the ergonomic thinking that make ...
  • With the new easy gravity fold which freestands by itself, the new Oyster Zero Gravity is a perfect from baby to toddler stroller. Click here to see the fold in action! A lightweight stroller, with a ...
  • The revolutionary Oyster3 folds with the seat attached in both directions, making it practical and easier to travel with and store. Designed for growing kids, Oyster3 is suitable from birth to 22kg an ...
  • The ultimate single to double stroller, Wave carries one, two, or even three little passengers, think of it as future-proofing for parents! Now includes our new Genius™ harness system. Suitable from b ...
  • Designed by parents, for parents. We created GetGo so you can get out about with baby from day one! Style and practicality at an affordable price – simple!
  • Zelia² is Maxi Cosi's compact urban stroller. It offers you and your baby hassle-free trips in the city! Weighing no more than 9.6 kg, Zelia² is a 2-in-1 stroller, its seat unit also capable of being ...
  • Our Maxi-Cosi Adorra Luxe pushchair is a special edition and comes as part of a complete travel package, comprising a Luxe car seat, Luxe carrycot and Luxe footmuff, all in matching fabrics with premi ...
  • THE NEW GENERATION - A DESIGN ICON ON WHEELS The PRIAM has revolutionized the industry by combining timeless design elements with new features that make a life for parents even easier and match their ...





Sponsors and partners