Laura Williams

Founder of The Modern Nursery


Laura Williams, Founder of The Modern Nursery has gone from British Fashion Giant Burberry to bringing up babies and building a successful business in three years. Founded in late 2015, The Modern Nursery is an online social hub of all things modern and chic for your Nursery, aimed at contemporary Mum’s with newborns, toddlers and children up to age 5. In a short time, the business has gained a strong following on Instagram (125K), Facebook (18K) and a mailing list of 23K, largely due to the lifestyle focus on Laura and her daughters, following her journey building the business and surviving Motherhood at the same time. Laura has now set up her own Instagram account @laura_themodernnursery (4K) to expand this more. Laura founded The Modern Nursery when she was pregnant with her first daughter, and struggled to find contemporary items for her nursery that fitted with her style, an ex-East London girl with a love for Scandinavian interiors. She had a vision that all nurseries would be modern spaces with beautiful, hand-picked contemporary items fitting with the rest of your home, but the reality of what the high street offers is very different: pink, blue or beige. Laura wanted to build an online store that offered something fresh and unique, with exceptional service. Through research, she came across talented, creative brands from all around the world, and The Modern Nursery was born. A site that brought all of those up and coming, as well as established brands under one roof. Products include furniture, bedding, lighting, storage, cushions, wooden toys, ball pits, playmats, bikes, teepees and much more. A one-stop shop to build your modern nursery and compliment your modern lifestyle.
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